Senior Planning Specialist TV

Job Description:

Key Responsibilities:

Media Strategy Development: 

• Lead the creation of comprehensive TV media plans based on client goals, brand objectives, and deep audience insights. 

• Research and identify the most suitable TV networks, programs, and time slots to target specific audiences across linear TV, cable, and OTT platforms. 

• Collaborate with the media buying team to ensure alignment between strategy and execution, optimizing campaigns for maximum impact. 

Audience Targeting & Analysis: 

• Conduct in-depth analysis of target audience behaviors, demographics, and viewing preferences using advanced media research tools like Instar, Kantar, and other analytics platforms. 

• Identify key viewing patterns and audience segments, recommending strategies to reach them effectively. 

Budget Planning & Allocation: 

• Develop and manage TV media plans within allocated budgets, balancing cost-efficiency with campaign goals and ensuring optimal ROI. 

• Provide strategic recommendations on the distribution of TV spend across various networks and channels. 

• Work closely with media buyers to ensure seamless execution of the plans and meet campaign deadlines. 

Market & Competitor Research: 

• Lead ongoing market research efforts to stay ahead of media trends, industry changes, and emerging technologies such as OTT and streaming. 

• Identify and evaluate new opportunities for TV advertising, including special events, new channels, and trends in consumer media consumption. 

Campaign Tracking & Optimization: 

• Oversee the monitoring and analysis of TV campaign performance, focusing on reach, frequency, GRPs, and other key metrics. 

• Use insights from performance data to recommend real-time optimizations, such as reallocating ad spend or adjusting placements. 

Client & Stakeholder Management: 

• Lead client presentations and discussions around TV media plans, strategies, and performance results. 

• Maintain strong relationships with TV networks, media vendors, and other key stakeholders to ensure campaign alignment and successful outcomes. 

• Provide strategic counsel to clients on media strategies and how best to achieve their goals. 

Team Leadership & Mentorship: 

• Mentor and provide guidance to junior TV planners, helping them develop their skills and knowledge in media planning. 

• Support the training and development of the planning team to ensure best practices and continuous improvement. 

• Ability to mentor junior team members and provide strategic direction. 

Why choose dentsu?

Global Reach with Local Expertise: Join a network that spans 145 countries, with over 70,000 talented employees. Collaborate with bright minds worldwide and gain insights from diverse industries and markets.
Innovation at Our Core: For over 120 years, we have been pushing boundaries to connect brands with their audiences through cutting-edge technology, creativity, and transformative solutions.
Commitment to Impact: We focus on driving meaningful outcomes for our clients and their communities, whether through increasing revenue, influencing behavior change, or fostering positive organizational culture.
Collaborative Network: Work alongside six global brands all united in delivering highly integrated and scaled transformation solutions.

These are some of the things we offer:

🏝️ 25 days of holidays
💝 2 volunteer days for charitable activities
💖 Mental Health: Benefit from 3 extra wellness days on top of your vacation days and a Mental Health First Aider and Employee Assistance program to support your well-being
🕐40-hour week & overtime compensation
⏰ Flexible working hours model (flextime)
🏠 Independent home office management
💻State-of-the-art, creative office space with ergonomically equipped workstations
🐶 Pet friendly offices
🎓 Full access to Dentsu Academy, on-site learning sessions, online language courses
💸 Referral bonus program
✈️Workation possibility
🍹 Team events: company parties, monthly breakfasts, aperos

#LI-DENTSU #LI-SOFI

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