Social Media Manager

Staefa, Switzerland

Social Media Manager

You will lead the development and execution of Phonak’s global social media strategy, aligning with brand objectives and marketing priorities. The role ensures Phonak maintains a consistent and engaging social media presence across all global platforms while acting as a strategic liaison between global/local teams, external partners, and internal stakeholders.

Tasks & Responsibilities

• Develop, adapt, and implement a comprehensive global social media strategy.
• Own and manage a global social media content calendar across relevant platforms (e.g., Facebook, Instagram, LinkedIn).
• Manage and optimize Phonak’s presence across social media channels, ensuring consistent tone and visual identity.
• Align social media communication with overall brand and product strategies.
• Collaborate with cross-functional teams (product marketing, audiology, brand, PR) to ensure message alignment and campaign leverage.
• Support commercial marketing with tailored, on-brand content for product launches, promotions, and customer engagement.
• Create ad-hoc content (copy, visuals, video) for real-time events, campaign extensions, and ambassador storytelling.
• Support PR by developing content to amplify earned media and extend campaign reach.
• Monitor, analyze, and report social media metrics to optimize performance and inform strategies.
• Ensure adherence to global social media guidelines across all regions.

Your profile:

• Bachelor’s degree in marketing, communications, digital media, or related field
• Minimum 5 years managing brand social media channels
• Consumer- and customer-first mindset with strong strategic, analytical, and creative skills
• Strong attention to detail and a hands-on approach
• Passion for storytelling and content creation
• Team player with excellent communication and collaboration skills, able to work in a multicultural environment
• Ability to lead projects and align cross-functional stakeholders
• Native English speaker with strong interpersonal skills
• Strong writing/editing, strategic planning, and project management skills
• Proficiency in MS Office, Adobe Creative Cloud (Photoshop, Acrobat), SAP, and social media tools like Hootsuite
• Passion for digital marketing, health tech, and creating social value through content

Nice to Have:

• Certifications in social media management, digital strategy, or related areas
• Experience in global roles or health tech/medical industries
• Ability to train and influence across functions
• Experience leading cross-regional initiatives
• Additional language skills
• Familiarity with graphic or video editing tools such as Canva or Adobe Suite
• Knowledge of KAIZEN, Hoshin Kanri, or similar continuous improvement concepts

Our offer

• An open corporate culture, supportive atmosphere
• Permanent employment and stable working conditions
• High innovation pace and interesting med-tech products
• Cafeteria benefit system covering private medical care etc.
• Support in further training and development opportunities
• Modern office with comfortable working environment
• Onboarding program provided with close cooperation with your LM and the team
• Support in further training and development opportunities