Digital Content Coordinator (9 month temporary)

Napapijri is looking for an exceptional Digital Content Coordinator (9 month temporary) to join our Napapijri team based in Stabio, Switzerland.

Napapijri was born in the shadow on Mont Blanc in 1987 as a maker of travel bags created using waxed cotton canvas, a premium fabric borrowed from the expertise of polar explorers. Channelling their pioneering spirit and a distinctly Italian sense of style, the iconic synergy of fashion and function that sits at the heart of our DNA was brought to life.

Since then, Napapijri has grown into an outerwear brand whose iconic outdoor fashion is rooted in the very same synergy, which today is expressed through our dedication to original designs, in our commitment to sustainability, and in our pursuit of innovation.

Let’s Talk about the Role

You as Digital Content Coordinator will support the planning, coordination, and execution of digital content across our e-commerce platform, ensuring alignment with seasonal campaigns and brand guidelines.

You will collaborate with cross-functional teams and external agencies to deliver engaging and effective digital experiences.

How You Will Make a Difference

You will achieve this by:

• Identifying key seasonal projects and developing activation plans with retrotiming.

• Coordinating with internal teams and external partners to ensure timely execution. Briefing copywriting and merchandising teams for asset and product selection.

• Planning and executing content hierarchy for ad hoc activities (e.g., landing pages, PLP banners, content cards, PDP enrichment). With also the upload of some contents on Shopify.

• Liaising with external agencies for homepage and landing page execution.

• Providing homepage structure guidelines and first drafts for landing pages.

• Overseeing development with front-end teams and support testing for new projects and promotional activations.

• Analyzing industry best practices and provide insights to improve digital strategies.

• Supporting reporting activities to track performance and identify opportunities.

Skills for Success

You should be a organized and detail-oriented, with:

• The ability to work in team.

• The capability to organise precisely the workload with seasonal milestones but also tight deadlines.

• An understanding of UX and digital analytics.

• An expertise in digital content.

• A keen interest in ecommerce environment and digital content.

A formal education and subsequent University Bachelor or Master’s degree in Marketing and/or Web/Graphic design are nice to have, but we are most interested in your total experience and professional achievements.

About VF

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do

• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together

• Be part of an iconic lifestyle brand in a multi brand, multi countries organization

• On site gym offering health and well-being initiatives

• A discount card with 50% on all VF brands

• Break out areas offering complimentary hot drinks

Free to Be, Inclusion & Diversity 

If you like what you have read and want to join our team then we would like to hear from you!