Marketing Manager

About Bloomie: Bloomie is an innovative Applicant Tracking System (ATS) provider poised to revolutionize how companies manage their recruitment processes. We are an ambitious startup with a powerful product set to launch this year. Our mission is to empower organizations with intuitive, efficient, and intelligent tools to attract, track, and hire top talent.

The Opportunity

We are seeking a highly motivated and experienced Marketing Manager to lead the go-to-market strategy and execution for our inaugural ATS product launch. This is a critical role for Bloomie, as you will be instrumental in shaping our market presence, generating excitement, and driving early adoption of our cutting-edge solution.

As an early-stage startup focused on maximizing our collective long-term success, this role offers equity compensation. This isn't just a job; it's an opportunity to become a true owner in Bloomie's future and directly participate in the substantial upside potential as we grow and scale. You'll have a vested interest in our success, aligning your efforts directly with the company's valuation and your personal wealth creation.

If you thrive in a fast-paced startup environment and possess a proven track record in successful product launches, especially within the SaaS or ATS space, we want to hear from you!

Responsibilities

• Go-to-Market Strategy & Execution: Develop and implement a comprehensive go-to-market strategy for Bloomie's ATS, encompassing market sizing, competitive analysis, target audience identification, positioning, messaging, and launch plan.
• Product Launch Leadership: Own the end-to-end marketing efforts for the ATS product launch, including defining launch objectives, key performance indicators (KPIs) and timelines.
• Digital Marketing: Plan and execute integrated digital marketing campaigns across various channels (SEO, SEM, social media, email marketing, content syndication, display advertising) to drive awareness, lead generation, and conversions.
• Sales Enablement: Develop tools and resources that empower the sales team to effectively communicate Bloomie's value and close deals, including sales decks, battlecards, and training materials.
• Market Research & Analysis: Continuously monitor market trends, competitor activities, and customer feedback to identify new opportunities and refine marketing strategies.
• Performance Tracking & Optimization: Analyze campaign performance data, provide regular reports, and make data-driven recommendations for optimization.
• Cross-Functional Collaboration: Work closely with product development, sales, and customer success teams to ensure alignment on product vision, messaging, and customer experience.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of progressive marketing experience, with a strong focus on go-to-market strategy and product launches.
• Proven track record of successfully launching SaaS products.
• Direct experience with Applicant Tracking Systems (ATS) or HR Tech is highly preferred.
• Demonstrable expertise in developing and executing integrated marketing campaigns across multiple channels.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and articulate complex ideas clearly.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Proficiency with marketing automation platforms and analytics tools such as Google Analytics.
• Self-starter with a proactive approach and the ability to thrive in a fast-paced, ambiguous startup environment.
• Strong project management skills and attention to detail.

Bonus Points If You Have

• Experience working at a startup.
• Familiarity with the recruitment and HR industry landscape.
• Experience with brand building from the ground up.