Senior Copy Lead - Campaigns

In short

At On, we believe in the power of storytelling. Whether it's celebrating the achievements of our athletes, the passions of our communities, or the innovation behind our products – our stories captivate and inspire. Our Creative Studio is at the heart of it all, shaping campaigns that leave a lasting impact.

We’re looking for a highly experienced storyteller to craft copy across our global campaigns. As Senior Copy Lead, you’ll work closely with Creative Directors and Art Directors to deliver impactful concepts and stories across channels. You’ll also lead direct reports, guiding and coaching to craft compelling work. The ideal candidate is an expert conceptual storyteller with a deep understanding of channel best practices and leadership experience.

Your Mission

• Partner with creative directors and art directors to concept and execute innovative campaigns across all channels, including OOH, digital DTC, CRM, paid media, and retail.
• Deliver TOV frameworks, messaging hierarchies, scripts, and OOH.
• As a brand champion, uphold and evolve On's distinctive voice, ensuring it remains fearless and unconventional.
• Deliver a consistently high standard of copy across all channels, ensuring messaging is impactful and results-oriented.
• Lead your campaigns and team to success, fostering a sense of bravery and dedication within your team, ensuring they are motivated, inspired, and consistently delivering bold, original and inventive concepts and distinctive tones of voice for campaigns and projects.
• Manage multiple campaigns simultaneously, providing valuable feedback, and coaching your team to make sound creative decisions independently.
• Exemplify strong leadership for the copy team, championing the On Spirits, and actively contributing to company culture and events.