Marketing Manager B2B (f/m/d) | 80% | Hybrid working model | Zurich

Company Description

Welcome to IAZI AG (a subsidiary of SMG Swiss Marketplace Group)

We are the leading provider of solutions and services in the Swiss real estate market. For 30 years, we have been developing software for real estate valuation and portfolio management, which is now established nationwide among banks and institutional investors in Switzerland. Our offering is complemented by specialized expert teams who support where complex issues go beyond standard software. This creates the foundation for sustainable and well-founded decisions in the real estate market – and with our ESG solutions, we actively drive the decarbonization of real estate portfolios.

Job Description

We now offer you the chance to dive into this exciting environment and effectively apply your marketing expertise. As part of our growth strategy, we are looking to strengthen our marketing team. Your role is central: you ensure that our entire product range – from software to data products to valuation services – becomes visible in the market and can unfold its full potential. By understanding our solutions in detail and positioning them appropriately for target groups, you increase our reach and contribute significantly to achieving our ambitious growth goals. You will present your ideas and successes directly to the Head of Sales.

Your Responsibilities:

• You plan and implement the marketing strategy that leads our company into the next growth phase – with a focus on product marketing.
• You plan, coordinate, and produce content for our newsletter and website.
• You are responsible for the go-to-market strategy for new products and features. You support sales by designing and executing lead generation campaigns.
• You develop and implement the communication strategy across B2B channels (sales, mailings, automation, LinkedIn, content, events, SEO, etc.).
• You create clear and convincing value propositions and develop creative stories for various channels around our products.
• You ensure that your measures are effective by introducing and monitoring the relevant marketing KPIs.
• You ensure that our communication is consistent in content and visually and meets the highest quality standards.
• You also support the organization of trade fair appearances and events.

Qualifications

You bring:

• You have a completed degree or university qualification in marketing, business, or a comparable field.
• You have already gained initial experience in relevant areas and are ready to take responsibility for a holistic marketing strategy.
• You have experience with SaaS or data-driven services, ideally in the real estate industry.
• You have excellent German and English skills; French skills are a plus.
• You work independently, structured, and precisely.
• You are familiar with Salesforce, Mailchimp, and Wordpress.
• You have a strong flair for good design and also contribute creatively if needed.

Additional Information

We offer you:

• 6 weeks of vacation (with the possibility to buy up to 10 additional days)
• 40-hour workweek
• 18 weeks maternity leave and 6 weeks paternity leave. Also applies in case of adoption.
• Flexible working models (work-life balance is very important to us)
• Access to platforms for mental health, well-being, and counseling
• Half-fare travelcard for public transport and 1st-class train travel between SMG locations in Switzerland

Recruitment Process

We are convinced that recruitment is a mutual encounter where both sides get to know each other.

What to expect with us:

• Initial introductory interview 
• Interview with the hiring manager 
• Team fit interview 

Diversity at SMG
At SMG, we value diverse perspectives and believe in the potential of each individual. We welcome applications from people with diverse backgrounds – even if you do not meet all the requirements. Together, we develop skills, appreciate differences, and create impact.

Apply now
If you want to seize this opportunity, just send us your resume – that’s enough to start – and answer our questions in the process.
We look forward to getting to know you!
 

#LI-Hybrid

About us

SMG Swiss Marketplace Group AG is a pioneering network of online marketplaces and an innovative digital company that simplifies life with forward-looking products.

SMG Swiss Marketplace Group AG offers customers the best tools to support them in important life decisions. The portfolio includes real estate ( ImmoScout24 , Homegate , Flatfox , alle-immobilien.ch ,  Immostreet.ch , home.ch , Publimmo , Acheter-Louer.ch , CASASOFT , IAZI ), automobiles ( AutoScout24 , MotoScout24 ), general marketplaces ( anibis.ch , tutti.ch , Ricardo ) as well as finance & insurance ( FinanceScout24 , moneyland.ch ).

Disclaimer / Note for agencies

SMG Swiss Marketplace Group AG primarily works directly with applicants. We do not accept unsolicited resumes or candidate profiles from recruitment agencies unless we have explicitly requested their support for specific positions.
All submissions without prior request by our Talent Acquisition team will neither be considered nor acknowledged.
We thank recruitment agencies for their understanding and cooperation in adhering to this policy.