Web Analytics & Insights Specialist (60-100%)

Since 2009, Gonser AG has been very successful in Swiss online retail and has developed into a dynamic company with over 70 employees in recent years. On GONSER.CH, we offer a wide range of garden, home, and leisure products. Our recipe for success: fair prices, fast shipping, and a young, motivated team that provides our over 1,000,000 customers with uncomplicated service every day.

Are you eager to shake up the Swiss online retail market with us?

To strengthen our e-commerce team, we are looking for a

Web Analytics & Insights Specialist (60-100%)

Do you combine enthusiasm for e-commerce with analytical thinking and technical affinity? With your experience in analyzing digital touchpoints, you create real added value and continuously develop our webshop.

As a Web Analytics & Insights Specialist, you make our customers' behavior measurable and tangible. Through precise tracking and sound analyses, you provide crucial insights that help us better understand our customers and their needs and implement targeted optimizations. You derive data-driven recommendations for action that significantly advance our digital processes and customer experience.

Your challenge

• Professional responsibility, support, and further development of the entire web tracking (especially Google Analytics) in collaboration with our web development agency
• Analysis of user behavior, marketing measures, and customer journeys
• Planning, execution, and evaluation of A/B tests to optimize performance
• Development and creation of reports and interactive dashboards for various stakeholders
• Establishment of analysis and monitoring processes including KPI alerts
• Identification of trends and optimization potentials based on competitive and market analyses
• Continuous expansion of the analysis infrastructure and integration of new data sources
• Co-design and participation in ongoing e-commerce and webshop projects

What is important to us

• Completed studies in a relevant field such as business informatics, business administration, digital marketing, or data science
• At least 2 years of experience in comparable roles such as business analyst, web analyst, or digital marketing, ideally in an e-commerce environment
• Solid experience with common analysis tools (Google Analytics, Power BI, Hotjar), tracking technologies (Google Tag Manager), and A/B testing platforms (e.g., Kameleoon)
• Basic knowledge of HTML, CSS, JavaScript, or SQL is an advantage
• Strong analytical and conceptual thinking as well as technical affinity
• Understanding of e-commerce mechanisms and online customer experiences (e.g., conversion funnel, factors influencing purchase decisions)
• Good German skills, English is an advantage
• Strong communication skills and enjoyment of interdisciplinary collaboration

Our offer

• Lots of creative freedom in a newly created key role
• Dynamic environment in a growing company with flat hierarchies
• 5 weeks of vacation per year for everyone
• Attractive employee discounts on our range
• Modern workplace in Hergiswil NW
• Flexible working with home office share and individually designable annual working time

Curious? Then we look forward to your application! Please send your complete application documents exclusively by email to jobs@gonser.ch.