Marketing Communication Manager in Automotive (f/m/d) | 100% | Hybrid working model | Zurich

Company Description

Welcome to SMG Swiss Marketplace Group!

The SMG Swiss Marketplace Group simplifies life with innovative digital solutions and has been transforming entire industries since its founding in 2021 – formed from the merger of Scout24 Switzerland and TX Markets. We operate in the areas of real estate, automotive, general marketplaces, as well as finance & insurance and live by our values: Better Together, Aim High, and Act Responsibly.

Job Description

Your Mission:

Strategic Communications & PR Work

• Further development of the PR and communication strategy for AutoScout24
• Increase brand awareness through targeted, strategic communication and ensure consistent messaging across all communication channels
• Responsibility for reputation management as well as positioning of executives and subject matter experts
• Provide regular analyses and recommendations for action to optimize communication measures

Media Relations & External Communication

• Expand and maintain media relationships
• Create and distribute press materials, press releases, and guest articles
• Proactively place interviews and handle media inquiries
• Design and implement data-based studies, analyses, and market insights, partly in cooperation with external partners, into relevant media and communication stories
• Budget responsibility and active participation in relevant external committees to promote electromobility
• Close collaboration with the central communications department to strengthen group-wide communication impact
• Contribute to ESG communication topics of the Automotive Business Unit in coordination with the central ESG organization (depending on capacity and focus)

Content Development & Cross-Channel Communication

• Create target group-specific content for blog, social media (especially LinkedIn), and partner communication
• Create product-specific content for various B2B channels 
• Coordinate and take content responsibility for the customer magazine "PitStop"
• Prepare and coordinate internal presentations for the monthly town hall

Qualifications

You bring:

• Completed studies (e.g., communication, media studies, business) or a comparable education
• At least 3 years of professional experience in PR, corporate communications, or marketing – ideally in the automotive, digital, or tech environment
• High competence in media work, storytelling, and strategic communication
• Confident stakeholder management and experience working with executives and experts
• Strong editorial skills and a sense for relevant topics and target group-appropriate content
• Excellent organizational skills, structured working style, and good understanding of data-based analyses
• Very good German and English skills; French skills are an advantage
• Proactive, cooperative, and solution-oriented working style

Additional Information

Why you should apply:
We offer you a modern workplace at one of Switzerland's leading digital companies. At AutoScout24, you will find a versatile communication environment with high visibility and social relevance – especially in the context of mobility and electromobility.
In a dedicated marketing team, you will have the opportunity to actively shape brand awareness, thought leadership, and external positioning – in close professional collaboration with the central Corporate Communications function. You can expect an attractive scope for design, a respectful working atmosphere, and the chance to further develop the communication of one of Switzerland's best-known digital platforms.

What we offer you:

• 6 weeks of vacation (with the option to buy up to 10 additional days)
• 40-hour workweek
• 18 weeks maternity leave and 6 weeks paternity leave. Also applies in case of adoption.
• Flexible working models (work-life balance is very important to us)
• Access to platforms for mental health, well-being, and counseling
• Half-fare travelcard for public transport and 1st-class train travel between SMG locations in Switzerland

Recruitment Process

We are convinced that recruitment is a mutual encounter where both sides get to know each other.

What to expect with us:

• Initial introductory interview 
• Interview with the hiring manager 
• Work sample & team fit interview 

Diversity at SMG
At SMG, we value diverse perspectives and believe in the potential of each individual. We welcome applications from people with various backgrounds – even if you do not meet all the requirements. Together, we develop skills, appreciate differences, and create impact.

Apply now
If you want to seize this opportunity, just send us your resume – that’s enough to start – and answer our questions in the process.
We look forward to getting to know you!
 

#LI-Hybrid

About us

SMG Swiss Marketplace Group AG is a pioneering network of online marketplaces and an innovative digital company that simplifies life with forward-looking products.

SMG Swiss Marketplace Group AG offers customers the best tools to support them in important life decisions. The portfolio includes real estate ( ImmoScout24 , Homegate , Flatfox , alle-immobilien.ch ,  Immostreet.ch , home.ch , Publimmo , Acheter-Louer.ch , CASASOFT , IAZI ), automobiles ( AutoScout24 , MotoScout24 ), general marketplaces ( anibis.ch , tutti.ch , Ricardo ) as well as finance & insurance ( FinanceScout24 , moneyland.ch ).

Disclaimer / Note for Agencies

SMG Swiss Marketplace Group AG primarily works directly with applicants. We do not accept unsolicited resumes or candidate profiles from recruitment agencies unless we have explicitly requested their support for specific positions.
All submissions without prior request by our Talent Acquisition team will neither be considered nor acknowledged.
We thank recruitment agencies for their understanding and cooperation in adhering to this policy.