Senior Digital Marketing Manager

About the job

For the Marketing department in Bern, we are looking for a motivated person (all genders) to start immediately or by arrangement as

Senior Digital Marketing Manager (80-100%)

In this position, you will actively shape the digital marketing of our offerings. You will combine creative campaign work, cross-channel marketing, and the optimisation of product and metadata relevant for visibility and marketing. The position offers the prospect of developing towards marketing management within the next two years.

Responsibilities

• Planning, implementation, and optimisation of digital marketing activities along the customer journey
• Development and management of email, performance, content, and social media campaigns
• Design and implementation of lead generation and customer retention measures
• Further development of websites, landing pages, and online shops
• Ensuring optimal findability of our products in search engines, shops, marketplaces, and databases
• Analysis of campaign, customer, and product data and deriving concrete measures
• Management of SEO, GEO, and SEA activities
• Planning, monitoring, and optimisation of marketing budgets
• Contribution to the strategic development of marketing

Profile

• At least 5 years of relevant professional experience in digital marketing, preferably in a B2B environment
• Media affinity and interest in digital information and knowledge products
• Proven success in developing and implementing digital campaigns
• Experience in a senior, lead, or deputy role
• Sound knowledge of email marketing, SEO, GEO, SEA, social media, and performance marketing
• Confident handling of customer journeys, lead management, and marketing KPIs
• Understanding of how quality and completeness of product data influence visibility and marketing
• Analytical and conceptual strength combined with creativity and a sense for relevant content
• Entrepreneurial thinking as well as a confident view of budgets, priorities, and economic efficiency
• Assertiveness and the ability to convincingly represent interests and drive projects forward
• Hands-on mentality as well as a structured and pragmatic working style
• Motivation and potential to develop into a comprehensive marketing management role in the medium term

Offer

• A key role with great scope for design
• A concrete development perspective towards marketing management with corresponding professional performance and personal development
• A small, committed team with high personal responsibility
• Flexible working models with up to three days of home office per week
• A central workplace in Bern, very well accessible by public transport
• Modern infrastructure as well as attractive training and development opportunities
• An environment where creative ideas are valued as much as analytical strength and economic thinking

You combine creativity with analytical strength, enjoy working operationally, and want to actively shape the future of marketing? Then we look forward to your application.