Influencer Marketing Manager 100% (m/f/d)

About the job

Team and Responsibilities

In our marketing team, we develop strategies that go far beyond classic advertising: We create real connections, build an authentic community, and make our brand tangible.

Influencer marketing is a central part of our strategy. With this role, we take the next step: You will further develop our influencer ecosystem, specifically expand new channels like YouTube and TikTok, and strengthen long-term creator partnerships to sustainably scale our brand presence.

• Strategic Development & Channel Expansion
  You will further develop our influencer marketing strategy and especially expand YouTube and TikTok as growth channels while continuously strengthening Instagram as a central channel.
• Building & Developing the Creator Ecosystem
  You identify relevant creators, build long-term partnerships, and develop scalable cooperation models across YouTube, Instagram, and TikTok.
• Influencer Acquisition
  You identify, evaluate, and acquire suitable influencers who fit our brand, positioning, and target audience.
• Campaign Management
  You plan, manage, and implement influencer campaigns – from briefings and contract negotiations to content coordination.
• Performance Analysis & Optimization
  You analyze campaigns based on relevant KPIs (reach, engagement, brand impact, sales) and derive targeted optimization measures.
• Budget Management
  You jointly manage the influencer marketing budget and ensure efficient, performance-oriented allocation.
• Trend & Market Analysis
  You continuously monitor trends, platform dynamics, and market developments to strategically further develop BLACKROLL.

Your Profile

• You have solid experience in building and scaling influencer marketing strategies, ideally in the areas of health, fitness, sports, recovery, or wellness.
• You bring hands-on experience with relevant platforms such as Instagram, YouTube, or TikTok and understand both long-form creator collaborations and short-form formats.
• You know the creator landscape very well and ideally have your own network as well as existing relationships with relevant influencers.
• You work confidently with influencers, agencies, and partners and have experience leading contract negotiations.
• You combine brand understanding with performance thinking, work data-driven, measure ROI, and continuously optimize campaigns.
• You are structured, proactive, and team-oriented, can manage multiple collaborations in parallel, and enjoy working cross-functionally.

What Awaits You With Us

Regeneration and recharging are important to us. We do this, among other things, with 6 weeks of vacation, the possibility of home office, and flexible working hours. Conscious activation phases are a fixed part of our office, where we implement healthy working. Our work in roles is characterized by transparency, clear responsibilities, and self-responsible action and offers plenty of room for creativity and innovative ideas. Internal and external knowledge exchange is promoted and enables us to develop together continuously. We have a lot of fun together. In addition, as an employer, we cover 70% of pension fund contributions, and our employees enjoy product discounts internally as well as with external partners.

If you share the vision of BLACKROLL® and want to help build it further with us, we look forward to your application.
You do not need a classic cover letter. More exciting for us are your personal insights and your motivation. Please briefly and concisely answer the following questions:

• How would you scale our influencer strategy? 
• Which channels would you specifically use for which campaigns?

Your Contact Person

Do you have questions?
I am your contact person from the People & Culture team. I am happy if you are interested in our company and gladly answer all your questions about working at BLACKROLL®. 

Ulrike Weber
 +49 (0)7141/6962-594
karriere@blackroll.com
(Availability: Mon/Wed 09–14 hrs · Tue/Thu 09–17 hrs)