Brand Manager Consumer

About the job

Abbott is a globally active healthcare company engaged in the research, development, and manufacturing of products in the fields of medical technology, pharmaceuticals, diagnostics, and medical nutrition. The company markets its products worldwide and employs approximately 99,000 people in 150 countries. In Switzerland, Abbott employs around 470 people.

Abbott offers you the chance to sustainably change the world. As an employee of a successful and renowned company, you master difficult and at the same time rewarding challenges and shape the future of healthcare.

For our Abbott Diabetes Care Team in Baar, we are immediately looking for an independent, team-oriented, and upbeat personality as

Brand Manager Consumer (m/f/d) 100%

This is initially a one-year assignment, with employment through an external payrolling partner.

As a member of our marketing team, you work at the pulse of our division. With your structured and networked way of thinking, you make an important contribution to implementing the global strategy into local measures for our FreeStyle Libre users. You achieve this effortlessly thanks to your experience in the pharmaceutical or medical technology industry in 3 of our national languages (German, French, Italian).

 Your area of responsibility includes the following areas:

• Local implementation of the global strategy in the area of consumer marketing

• Planning and implementing measures (digital and print) including budget planning and control in opti-channel marketing

• Defining and analyzing relevant KPIs as well as ongoing optimization of activities based on these results (ROI)

• Contact person for our B2C partners

• Internal interface to other departments (local, European, and global) and the field service

You have a reliable, independent, and goal-oriented hands-on working style and bring the following requirements:

• University degree in marketing or business administration or solid, relevant professional experience in a comparable field

• Several years of marketing experience in the Swiss pharmaceutical or medical technology industry with a focus on digital marketing

• Language skills: Business fluent in spoken and written German, French, and English as well as advanced knowledge of Italian

• Ability to empathize with our product users, develop patient journeys, and plan corresponding measures

• Strength in implementing measures in 3 languages (German, French, Italian)

• Affinity for digital health tools

• Experience in working with agencies

• Confident demeanor in dealing with internal and external stakeholders

• Understanding of internal processes and their compliance

• Strong team and customer orientation in an international environment

• Situational flexibility for successful prioritization and personal commitment to high-quality implementation in an agile environment

• Willingness to travel up to 20%

If you are a flexible, open-minded, and committed personality, Abbott offers you not only a varied and challenging task but also a pleasant and open working atmosphere. You will gain insight into an exciting, international environment where you have the opportunity to continuously further your education and develop your career.