Glarus
3 days ago
Marketing and Communications Specialist
- 07 February 2026
- 100%
- Permanent position
- Glarus
Job summary
Join Kantonsspital Glarus, a leading medical center in stunning surroundings. Embrace a dynamic work environment with flexible hours and growth opportunities.
Tasks
- Enhance hospital branding through consistent communication across channels.
- Create and implement marketing concepts, focusing on storytelling.
- Manage social media, initiate campaigns, and analyze audience reach.
Skills
- Commercial or graphic training with marketing education or experience required.
- Proficiency in InDesign, Photoshop, and AI tools essential.
- Strong writing skills for target-oriented content creation needed.
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About the job
- Strengthening the internal and external perception of our hospital by ensuring a consistent and target group-oriented brand and language presence across all channels
- Creation and implementation of a concept for our corporate and personnel marketing (storytelling)
- Management and development of our social media channels; initiation of social media campaigns and writing all content for ads, newsletters as well as Meta/Google ads
- Analysis of reach and target groups for further planning and implementation
- Optimization of marketing measures based on KPIs (e.g., with Google Analytics)
- Development of new target group-oriented formats to increase awareness, including writing corresponding texts
- Organization of events and other activities
- Contact person for marketing questions and concerns
- Close collaboration with management and various internal and external stakeholders
- a basic education in commercial or graphic fields with completed further training in marketing and communications or graduate of a marketing and/or communications degree program
- professional experience in marketing and communications, ideally with experience in building a brand and language presence
- very good knowledge of InDesign, Photoshop, and AI tools
- enjoyment and experience in managing social media channels (Instagram, Facebook, LinkedIn)
- enjoyment in designing and writing target group-oriented texts
- structured approach even in hectic times as well as an independent and team-oriented working style
- flexible, proactive, and open personality with the ability to think in a networked way
- a team member characterized by enthusiasm, creativity, and strong communication skills
- with a versatile and challenging task with scope for innovation and ideas
- with appreciative collaboration in a family-like environment
- with a diverse range of further training opportunities
- with the possibility to arrange flexible working hours
The Cantonal Hospital Glarus is located in the midst of the spectacular Glarus mountain world – only one hour from Zurich. Here, high quality of life combines with numerous opportunities for mountain sports and outdoor activities. With 65 acute care beds and 6 ICU beds, Cantonal Hospital Glarus AG offers a broad range of specialist disciplines. As a medical competence center, the hospital ensures extended basic care for the canton of Glarus and the surrounding regions.