Co-Team Leader Marketing (a)
Rothenburg
Key information
- Publication date:27 August 2025
- Workload:100%
- Place of work:Rothenburg
Job summary
Join Auto AG Group, a leader in public transport innovation. Embrace a dynamic work environment with growth opportunities.
Tasks
- Co-lead marketing strategies alongside a partner.
- Focus on brand positioning and creative campaign ideas.
- Manage performance marketing and optimize campaigns effectively.
Skills
- Background in marketing/communication with leadership experience.
- Creative and analytical mindset with hands-on approach.
- Strong collaboration skills for internal and external partnerships.
Is this helpful?
Auto AG Group has stood for innovation and success in public transport, commercial vehicle sales, service, and vehicle construction for over 100 years. What once started as a small bus company is now a leading full-service provider in the Swiss commercial vehicle and transport industry – and a reliable partner for our customers.
Co-Team Leader Marketing (a)
For our marketing team at the headquarters in Rothenburg, we are looking for a motivated personality as Co-Team Leader Marketing. Together with your co-leader, you will be responsible for the market presence of Auto AG Group and further develop our marketing and communication strategy.
This role offers plenty of room to contribute your strengths and is deliberately designed as a tandem: The exact division of tasks is determined within the team so that you can focus on your priorities – whether in strategy, leadership, creation, or project management.
- Brand positioning, corporate identity, brand mission
- Communication strategy (tone, storytelling, PR)
- Development and implementation of creative guiding ideas for campaigns
- Target group analyses, competitor monitoring, trend research
- Strategic partnerships (sponsorship, cooperations, influencer relations)
- Event strategy (trade fair appearances, events) including operational implementation
Shared interfaces with B: Approval of campaign ideas, budget decisions, annual planning
- Performance marketing (SEA, SEO, social ads, retargeting)
- Campaign management: implementation & optimization
- Content production (briefings for graphics, video, copywriting)
- CRM & marketing automation (newsletters, lead generation)
- Web & analytics (conversion optimization, tracking, KPI reports)
- Budget controlling at measure level
Shared interfaces with A: Strategy workshops, KPI reviews, personnel decisions
- Completed education and training in marketing/communication
- Several years of professional experience in marketing, ideally with leadership or project management experience
- Professional strengths in strategy & brand or performance & implementation
- Experience working with internal interfaces and external partners
- Creative and analytical thinking combined with a hands-on mentality
- Enjoy taking responsibility in tandem and shaping success together
- A leadership role in a co-leadership model with scope for design
- A modern working environment that promotes initiative and team spirit
- Opportunity to contribute your strengths and actively shape the exact division of tasks
- A creative, dynamic environment with development prospects
- Workplace with good public transport connections or free parking
Does this sound like your next challenge?
Then we look forward to your application with a brief explanation of whether you see yourself more in strategy & brand or performance & implementation – and how you can advance our marketing in the co-leadership model.
Reto Fries
Head of Human Resources
Tel: +41 41 289 33 45
About the company
Rothenburg
