Senior Marketing Manager B2C (m/f/d) 80-100%

Swiss Bankers is an internationally oriented financial service provider with locations in the cantons of Bern and Zurich as well as in Liechtenstein, Vaduz. Since January 2025, the bank has been owned by Hypothekarbank Lenzburg AG. Swiss Bankers is a leader in the development, distribution, and processing of innovative, deposit-based payment products and offers solutions for cashless, globally secure payments. Together with Hypothekarbank Lenzburg, Swiss Bankers aims to expand its offerings in the areas of payments and financing as well as embedded finance in the coming years. Swiss Bankers has pioneered mobile payment in Switzerland, enabling Apple Pay, Samsung Pay, Google Pay, and wearables such as Garmin, Swatch, and Fitbit. Furthermore, Swiss Bankers is the first provider in Switzerland to offer a card-based and account-independent peer-to-peer money transfer service from Switzerland to numerous countries via app. The company was founded in 1975 and became known through travelers cheques. Today, all Swiss Bankers cards are very popular and can be obtained depending on the product directly at www.swissbankers.ch or through over 200 distribution partners.

To support our Marketing Team in Zurich, we are looking for a communicative and creative personality with drive as of April 1, 2026 or by arrangement as

Senior Marketing Manager B2C (m/f/d), 80-100%

• Planning, implementation, and success control of full-funnel end-customer campaigns focusing on digital channels to increase our sales and revenue targets
• Development of high-quality and unique creative concepts with the help of service providers
• Design, implementation, and testing of cross-channel customer journeys
• Maintenance and updating of app content as well as creation and sending of push notifications
• Sending email campaigns and further development of automated lead acquisition programs
• Implementation of targeted print mailings in cooperation with external service providers
• Participation in UX projects to optimize user experience
• Development of sales arguments, FAQs, and value propositions for products and services
• Implementation of existing customer campaigns to increase customer lifetime value
• Public relations in the form of high-reach studies
• Development and implementation of internal communication formats

• At least 5 years of experience in a similar role
• At least 2 years of operational and conceptual experience in retention marketing
• University or university of applied sciences degree in marketing or similar
• Experience with marketing automation solutions for sending email, push, and SMS campaigns
• Interest and understanding of technical contexts and data-driven work
• Basic understanding of performance channels such as Meta Ads, Google Ads, affiliate networks
• Entrepreneurial thinking, high commitment, and initiative
• Networked thinking and structured personality
• Data-driven work and proactive assumption of responsibility
• Enthusiastic team player with a hands-on mentality
• Native German skills; solid English and French skills (at least B1) are an advantage

• Autonomous and responsible work in a dynamic company with a lot of drive and a shared vision
• Varied and interesting tasks with exciting development opportunities
• Attractive employment conditions, modern work equipment, and good social benefits in a collegial working environment
• Good team spirit with respectful and open interaction
• Beautiful office premises in the heart of Zurich
• Fresh fruit as well as coffee and tea are available free of charge

If you feel addressed, please send us your complete application documents via our online application tool.