Marketing & PR Manager (m/f/d)

• Responsible for developing and implementing a communication strategy for our flagship hotel Chenot Palace Weggis in key source markets and emerging markets in collaboration with colleagues from sales, revenue management, and digital marketing.
• Responsible for the PR strategy for Chenot Palace Weggis, working with the Chenot Director of Marketing and PR to ensure alignment with the overarching PR goals of the Chenot Group.
• Continuous coordination and project initiation with our leading PR agencies (biweekly conference calls and regular in-person meetings).
• Planning, organizing, and on-site management of journalist visits (and influencers).
• Securing and scheduling interview appointments with our spokesperson Dr. George Gaitanos.
• Support in planning and organizing PR and customer loyalty events and partnerships in our key supplier and growth markets (may include international travel).
• Maintaining the journalist and influencer database and contact management (relationship building).
• Development and production of marketing materials in line with our C/I.
• Leading all internal (and external) communication in line with the company’s C/I.
• Managing the creation of hotel presentations and internal accompanying materials.
• Independent tracking of our budget and forecasts (invoice control) in coordination with the responsible property and corporate staff.
• Preparation of monthly PR and marketing reports with performance updates based on defined KPIs.
• Trend research and competitive analysis.

• Passion for health and wellness as well as understanding of new trends in this area.
• Bachelor’s degree in marketing, communication, PR, or a related field in hospitality.
• At least 7 years of experience in marketing/PR in luxury hospitality or wellness industry with proven leadership experience.
• Fluent English skills (spoken and written) are essential.
• Strong network of media contacts and partnerships in the wellness and luxury industry.
• Experience communicating with a global HNW audience: excellent written and verbal communication skills.
• Expertise in digital marketing, social media platforms, and analytics tools.
• Proactive, highly motivated, and reliable team player with attention to detail.
• Creative nature with a results-oriented mindset and excellent project management skills.
• A deep understanding of luxury customer expectations and the ability to tailor marketing messages accordingly.
• Passion for creating unforgettable guest experiences through impactful marketing strategies.

We offer you a new challenge in an internationally active company with continuous growth. The focus is on health, well-being, and a luxurious ambiance for our guests. You can significantly shape the company’s success and actively contribute to building a global brand. You benefit from personal and professional development as well as various perks such as discounts on tourist leisure offers and other benefits.