Digital Marketing Manager 80-100% (f/m/x)
Zürich
Key information
- Publication date:20 January 2026
- Workload:80 – 100%
- Contract type:Permanent position
- Place of work:Zürich
Job summary
comparis.ch is Switzerland's leading comparison platform, promoting transparency. Join us for a dynamic work environment and great benefits.
Tasks
- Oversee strategic marketing for marketplace products like real estate.
- Analyze target audiences and define customer journeys effectively.
- Develop go-to-market strategies for product offerings and campaigns.
Skills
- 5+ years of online marketing experience, preferably in B2B/B2C.
- Strong analytical skills and strategic thinking are essential.
- Excellent proficiency in German and English, both written and spoken.
Is this helpful?
About us
comparis.ch is Switzerland's leading comparison platform. For almost 30 years, we have been creating transparency and supporting our users in making informed decisions – from financial and telecom offers to the largest Swiss online marketplaces for real estate and cars. With over 80 million visits per year, we are among the most used websites in Switzerland. Nine out of ten people know us as THE independent comparison platform in Switzerland.
Our marketplaces are central growth drivers for Comparis – here supply and demand meet, and excellent marketing directly determines reach, leads, and transactions.
Now that we have covered the company part, let's get to the point: Our marketing team needs your support!
What you will do
Are you ready to take the digital marketing of our marketplace products to the next level? As a Digital Marketing Manager, you will take on a key role in the growth of our real estate and car marketplaces and directly influence demand, conversion, and revenue with your campaigns.
Your tasks at a glance:
- Strategic responsibility for the market positioning and value proposition of our marketplace products (e.g., real estate and car marketplace)
- Analysis and definition of relevant target groups, use cases, and customer journeys across all key touchpoints
- Development of go-to-market strategies for new and existing product offerings as well as prioritization of messages, target groups, and channels
- Creation of clear campaign briefings for performance, content, and CRM measures and close collaboration with the central marketing team in planning and implementation
- Derivation of data-based recommendations to increase conversion, lead quality, and marketplace liquidity along the entire funnel
- Building solid market and customer insights through in-depth analyses, competitive monitoring, and performance reviews
Our tech stack in the marketing team
We rely on personalization and work with leading tools:
- Lytics (Customer Data Platform)
- Iterable (Email Marketing)
- Google Marketing Suite (Search Console, Ads, Analytics)
- SEO tools (Sistrix, SEMRush, Deepcrawl, AWR Cloud)
- Data analysis tools (Tableau, Looker Studio)
About us
What you will do
Your new team
Required Skills and Qualifications
What we expect from you
- At least 5 years of professional experience in online marketing (agency and/or company side); B2B/B2C experience is an advantage
- Hands-on mentality: You get things done, test, iterate, and independently bring things across the finish line, focusing on impact and outcomes
- Experience in marketplace, platform, or performance environment
- Very good knowledge of tools for planning, implementing, and analyzing campaigns (e.g., Google Ads, Google Analytics, Search Console)
- Experience in senior-level stakeholder management (e.g., executive management)
- Team player with joy in interdisciplinary collaboration and high initiative
- Strong analytical skills and strategic thinking ability
- Very good German and English skills, spoken and written
What you bring with you
What we expect from you
Nice to Have
Your new team
Our Benefits
Our Benefits
In return, here is what you can expect from us
As a Digital Marketing Manager, you have the opportunity to actively shape the further development of our marketplace products and take on responsibility. You work with a modern marketing and data tech stack in an environment with flat hierarchies, fast decision-making processes, and a lot of autonomy.
We live a culture of transparency, respect, and trust. Lifelong learning is a given for us – we specifically promote your professional and personal development. Additionally, we offer a 40-hour week with flexible working hours as well as the possibility for home office and remote work.
In return, here is what you can expect from us
Convinced?
Then don't hesitate and apply today. If you have any questions, Daphne, our People Management Lead, will be happy to assist you. We look forward to your application!
Note for recruiters: For this position, we only consider direct applications.
comparis.ch, Daphne Rühl, People Management Lead
Birmensdorferstrasse 108, 8003 Zurich
Tel: +41 44 360 53 73, people@comparis.ch
