Brand Manager (On- & Off-Trade) (m/f/d) 80-100%

07 February 2026
80 – 100%
Münchenstein

Job summary

Join ULLRICH, a dynamic family business blending tradition and innovation! Enjoy a supportive work environment with excellent benefits.

Tasks

Oversee brand management for wines, spirits, and beverages.
Collaborate with sales to drive revenue and market share.
Develop and execute brand activation strategies across channels.

Skills

Commercial training or degree in business, marketing, etc.
Proven experience in brand activation or marketing roles.
Strong analytical skills with a proactive approach.

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About the job

Welcome to ULLRICH!

As a dynamic family business in the third generation, we skillfully combine tradition with innovation: Paul Ullrich AG stands for outstanding selection, excellent service, and solid expertise. As an independent specialist retailer for fine wines, spirits, and non-alcoholic refreshments, we offer a wide range of first-class products from around the world throughout Switzerland. Our diverse clientele includes discerning private customers, restaurateurs, and selected resellers.

To complement our team in Category Management, we are looking for a

Brand Manager (On- & Off-Trade) m/f/d 80-100%

Here you bubble with enthusiasm:

Overall responsibility for defined brands in the areas of wine, spirits, and beverages
Sales, turnover, and profit responsibility for the managed brands in cooperation with the sales team
Development, planning, and implementation of brand activation measures in on- & off-trade
Planning, control, and monitoring of marketing, pricing, and promotion measures to achieve sales and distribution targets
Close cooperation with the sales, marketing, and purchasing departments
Analysis of market, competition, and sales data to derive concrete measures
Annual planning in accordance with the international brand and marketing strategy
Preparation of reports, presentations, and derivation of recommendations for action
Ensuring a consistent brand appearance across all touchpoints (POS, digital, events, packaging)
Increasing the desirability of the brands, developing the assortment

This is what you have in your assortment:

Completed commercial training or studies (business administration, marketing, or similar)
Several years of professional experience in brand activation, marketing, or category management, ideally in the FMCG or beverage industry
You are both a "strategist" and a "doer" with a good sense for trends and market developments as well as supplier and customer needs
Proven experience with sales and profit responsibility
Analytical thinking combined with strong implementation skills
As a communicative and flexible personality, you bring very good German and English skills
Confident handling of MS Office; experience with CRM, BI, or ERP systems is an advantage
Entrepreneurial, structured, and independent working style