Consumer & Shopper Insights Manager - EMEA

VF Corporation is looking for a Consumer & Shopper Insights Manager - EMEA to join our CSI / Strategy EMEA team based in Stabio, Switzerland.

Let’s talk about the role!     

As CSI Manager EMEA, you will be responsible for managing and delivering the market, consumer and shopper insight agenda for the EMEA VF business, working across multiple brands and markets within the region. You will have a direct impact on the quality of commercial decisions made by the Brands and the effectiveness and efficiency of their in-market execution.   

We expect that you will deliver results whilst fulfilling the following aspects of the Consumer & Shopper Insights Manager – EMEA role (primary accountabilities):

Provide a vision and manage the CI plan of 1-2 core brands in the VF portfolio in EMEA

• Partner with the Brand teams to identify learning gaps and opportunities to inform and drive in-market commercialization success (i.e. consumer data / research informing go-to-market tactics across brand marketing, merchandizing and retail / marketplace experience)

• Execute the CI plan to address business questions and inform decision-making timely

• Work closely with external data and research partners to execute research flawlessly and foster a value-adding working relationships

• Develop clear and impactful communications of research results / findings and actionable business implications

• Manage the CSI budget to maximize resources and investments for the business

Support the development and embedding of new CSI capabilities and best practices

• Identify and explore new tools, data sources and external partnerships that can help optimize and augment the existing CSI toolbox

• Help pilot and recommend new capabilities that can advance and increase impact of CSI in the business

• Help build use cases and embed new capabilities within EMEA

Contribute to building and disseminating consumer, shopper and market knowledge across brands in the region

• Identify and activate opportunities to re-apply learning across brands

• Collaborate with other data and insight teams within the region (i.e. Market Intelligence, Marketing Analytics, Data Analytics etc.) to cross-fertilize different data / insight sources to enrich learning and perspectives around specific brand / business questions

• Leverage data and capabilities from external social / digital and e-com partners to address learning agenda

Collaborate with Global CSI counterparts to advance the function and Brand CI plans

• Leverage global insights and contribute to activate them with the Brand teams in the region

• Share relevant EMEA insights with global CSI / Brand teams to inform global Brand strategies and annual GTM  

• Help assess and recommend the adoption of global CSI tools / capabilities in the region

Skills for Success

We are looking for someone with the following skills, competencies and experience:

Technical skills / market research and data analysis mastery

• Proficiency in all aspects of primary / consumer market research services (Quant and Qual) i.e. deep consumer behaviour understanding, media and marketing communication development and performance measurement, product / assortment qualification and optimization, shopper insights, retail on- and off- line customer experience, consumer journey mapping etc..

• Proficiency in secondary market / sales / panel data management, analysis and reporting e.g. Nielsen, Circana

• Experience with working with self-serve research platforms / dashboards and Excel file data manipulation and analysis

• Working knowledge of analytical tools e.g. Google Analytics, social listening platforms etc.

• Ability to collect, analyze and present data and insights in a clear and impactful manner

Behavioural and leadership competencies

• Result driven (i.e. can be counted on, pushes self and others to achieve results)

• Planning (i.e. accurately scope projects / tasks, sets realistic objectives and goals, breaks down work into process steps, evaluate outcomes)

• Business acumen (i.e. is aware and understand how strategies and tactics work in the marketplace)

• Process management (i.e. figure out process to get things done effectively and efficiently)

• Creative problem solver (i.e. breaks down a problem to understand it, generate ideas and can come up with fresh yet actionable solutions to solve for a problem / business question, agility to identify research / analysis solutions)

• Peer relationship (i.e. foster collaboration, quickly find common ground and solve problems for the good of all)

• Growth mindset (i.e. learning agility and self-development, curiosity)

Experience

• Extensive years market research experience gained on the client side and /or research / consulting agency

• Hands-on expertise in working with diverse data sets and insights from Qual to Quant sources and proven experience applying innovative research and testing methodologies including the use of AI/GenAI and digital tools

• Demonstrate the ability to generate and deploy consumer- and data-driven insights with impact to inform business decisions

• Relevant industry experience: CPG, Beauty, Apparel & Footwear and/or Retail brands

• University / Business School Degree i.e. Business Administration, Marketing, Market Research, Social Sciences, Economics, Statistics

• Fluency in English (both verbal and written)

About VF

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do

• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together

• Be part of an iconic lifestyle brand in a multi brand, multi countries organization

• On site gym offering health and well-being initiatives

• A discount card with 50% on all VF brands

• Break out areas offering complimentary hot drinks

Free to Be, Inclusion & Diversity 

As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

If you like what you have read and want to join our team then we would like to hear from you!