Marketing Specialist 70 - 80%

Interkantonale Hochschule für Heilpädagogik Zürich

Zürich

Key information

Publication date:20 January 2026
Workload:70 – 80%
Contract type:Permanent position
Place of work:Zürich

Job summary

The Intercantonal University of Special Needs Education (HfH) is Switzerland's leading competence center for special education, hosting around 2,000 students. This role offers a collaborative work environment focused on inclusion and educational equity.

Tasks

Develop and implement the marketing concept effectively.
Lead brand-awareness campaigns with clear target definitions.
Create customer journeys in collaboration with product teams.

Skills

Bachelor's degree in marketing or related field; relevant experience.
Proficient in Office365, HubSpot, and CRM tools.
Strong communication and coordination skills.

Is this helpful?

The Intercantonal University of Special Education (HfH) is the most important Swiss competence center for special and remedial education with around 2,000 students. In teaching, research, and services, we are committed to participation and educational equity. Our work combines scientific excellence with social responsibility and is oriented towards the needs of practice, politics, and the education system.

Marketing Specialist 70 - 80%

For the university communication department, we are looking for a committed, strategic-thinking, and creative personality starting April 1, 2026, or by arrangement.

As a marketing specialist at HfH, you will play a key role in increasing the university's visibility and ensuring professional, target group-oriented marketing.

Your area of responsibility

Further development and implementation of the marketing concept
Management of brand awareness campaigns including target definition (CTR, views)
Coordination with product marketing campaigns (education, further training)
Development and editing of customer journeys in collaboration with product managers
Leading role in building a CRM for managing customer segments
Development of a marketing strategy for HfH's service offerings including an action plan
Development and implementation of a concept for gaining and retaining readers for our university magazine "Heilpädagogik Aktuell"
Continuous monitoring of the university environment to specifically develop effective communication and marketing channels
Ensuring smooth information flow through active interface work, especially managing the interface to business applications

Your profile

Completed studies with a focus on marketing (Bachelor with relevant further education or Master)
Several years of solid professional experience in the marketing environment
Experience working with internal stakeholders and agencies
Up-to-date marketing knowledge, especially in the area of customer journeys
Technical know-how in Office365, HubSpot or similar marketing automation tools as well as CRM
Very good German skills as well as English or French skills are an advantage
Strong communication and social skills
Structured, efficient, and coordination-strong working style
High consulting competence and ability for lateral leadership