Head of Strategic Marketing

About the job

Powering transformation for a sustainable future

At WinGD and across the shipping industry we face unprecedented change as we strive to bring greater sustainability into our global business. As marine engine designers our responsibility in this is significant. A career with WinGD has an impact on shaping a better world for tomorrow. As a leading developer of the two-stroke engines that power merchant shipping, our people drive innovative solutions for our customers on a global scale. Headquartered in Winterthur, Switzerland, since its inception in 1893, WinGD continues the legacy of the Sulzer Corporation through innovation in design.

Our success in this ever evolving, competitive environment is based on the drive, innovation and collaboration of our diverse employee population, over 420 people worldwide, representing over 25 different nationalities. Come, be a part of this change.

WinGD is looking for a

Head of Strategic Marketing

Location: Winterthur

Workload: 100%

Starting Date: 01.04.2026 or to be discussed

Responsabilities:

• Ensures long-term growth by aligning market opportunities, priorities, and actions with business strategy, setting the overall sales playbook
• Develops and leads the execution of a focused and aligned strategic marketing plan based on segmentations such as ship type, shipyard (group), regions, and ship owner/operator/charterer clusters
• Conducts competitive benchmarking to match customer needs with WinGD products and services, while identifying gaps in WinGD’s offerings, such as technical or cost structure shortcomings
• Defines a technical sales plan covering all markets and the complete product and service portfolio to achieve market share and revenue targets throughout the ship lifecycle
• Provides strong leadership and fosters collaboration with diverse teams and stakeholders
• Analyzes markets, competitors, PESTEL trends, and customer needs to guide positioning and strategy; monitors regulatory landscape and strategic alliances to identify opportunities and risks.
• Defines target segments, value propositions, and go-to-market strategies; aligns with Service and Product Centre on sales playbooks and marketing materials; supports brand and promotions team with customer engagement strategies and campaigns.
• Manages and allocates marketing budgets; tracks spending and optimizes strategies; defines target cost structure, pricing, and margin potential for value-based, dynamic pricing.
• Defines, monitors, and reports on OKRs for strategic marketing; uses analytics and KPIs to assess and adjust strategies, and presents insights to management.
• Promotes solutions and benchmarks to key customers, collects feedback, and conducts market research to inform product roadmaps and pricing; implements strategies to enhance customer experience.
• Drives market and revenue growth, project demand, segment growth, and market share as key KPIs.
• Fosters a collaborative team culture, drives process improvements, and leads by example to establish WinGD SUCCEED values.

Requirements:

• Bachelor’s degree in marketing, Business Administration, or related field; MBA or relevant advanced degree is a plus
• Experience in marine industry and vast technical skills, is an advantage
• Minimum 5 years of experience in strategic marketing
• Strong understanding of marketing analytics, digital marketing, and customer behaviour
• Proficiency with marketing tools and software
• Hands on Mentality and initiative
• Great communication and negotiation skills
• Serviceoriented, flexibel and resiliant

Our offer:

• An opportunity to shape the sustainability and environmental impact of the shipping industry. WinGD is on the leading edge of the technology which is shaping the future of the shipping industry
• A dynamic working environment, blending a long history of technology expertise with industry leading innovation across a global network
• Award winning and extraordinary products
• Multi-cultural and interdisciplinary teams offering diverse perspectives and collaborative thinking
• Dynamic and interactive working conditions. WinGD offers a non-hierarchical, agile structure where input and ideas are welcome
• In-house technology training and professional development opportunities

Application:

We only consider a complete application including updated CV, motivation letter, diplomas/certificates and letter of reference/testimonial