(Digital) Marketing Manager for Power Tools (m/f/d)

As a family-run high-tech company with around 19,000 employees at 71 locations worldwide, we are looking for forward thinkers with unconventional ideas and drive. We live a culture of team spirit and mutual trust – the ideal environment to boldly try new things and question the status quo. Our technologies inspire people to develop and build the unimaginable. Whether laser, machine tools, EUV, or electronics – TRUMPF creates technological worlds for future generations. Are you ready for new challenges?

Your tasks

• You think digital: SEO, SEA, content marketing, social media, and marketing automation are not buzzwords for you but your playground
• You plan and manage digital marketing campaigns with a clear focus on lead generation
• You develop and optimize our funnel from lead to opportunity (MQL → SQL)
• You implement use-case-based campaigns (e.g., HVAC, roof/facade, metal construction)
• You support our international distribution partners with campaign-ready assets and clear sales arguments
• You develop practical content (e.g., social media, video, use cases) to generate demand among end customers
• You use AI tools in marketing to increase efficiency and scale content and campaigns
• You analyze markets, competition, and campaign performance and derive concrete optimizations
• You work closely with sales, product management, and development
• You use marketing budgets purposefully and impact-oriented

What we are looking for

• Completed studies in marketing, business administration with a focus on marketing, or a comparable qualification in marketing & communication
• Several years of experience in digital marketing with proven success
• Experience in content creation (e.g., social media, video, use cases) is an advantage
• High self-motivation, willingness to shape, and a strong desire to continuously improve things
• Independent, structured working style as well as a high level of commitment and resilience
• Sense of responsibility and the ability to keep an overview even in dynamic situations
• Strong sales and customer orientation as well as a pronounced hands-on mentality
• Entrepreneurial thinking and a good understanding of processes
• Very good German and English skills, spoken and written; additional languages are an advantage

What we offer

• Innovative and high-tech working environment
• Early assumption of responsibility and varied tasks
• Extensive training and continuing education opportunities
• Respectful and appreciative corporate culture
• Diverse employee benefits

Have we convinced you?

Please send your online application to Kristina Trifunovic. For questions, you can reach us at Tel.: +41 (0) 58 257 62 06. On our career page, you will find all  FAQs  about applying with us.