Marketing Executive (m/f/d) 100% from April or by arrangement

About the job

The Grand Hotel National is one of the most traditional 5-star hotels on Lake Lucerne. We are an independent, privately run grand hotel with a long history and fascinating architecture. Step in and continue our over 150-year history with us. Feel the charm of the past and the vibrancy of the present combined with warmth. All in the best location directly on the lake and within walking distance to the train station and city center.

Marketing Executive 100% (m/f/d) from April 2026 or by arrangement

Would you like to unfold your passion for strategic marketing & social media in a renowned environment? The Grand Hotel National is looking for a skilled and open personality for the position of Marketing Executive.

What awaits you with us:

• Strategic planning and implementation of online marketing measures (website management, SEO, Google, social as well as booking platform campaigns including performance analysis)
• Optimization of the customer journey up to booking, management of CRM, newsletter and web apps
• Content creation for website and events including performance evaluation
• Support in press work, brand communication as well as coordination of partners and shootings
• Implementation of corporate identity, creation and design of print and digital media
• Co-management of social media channels as well as promotion and sales campaigns
• Analysis of campaign, PMS and web data with derivation of optimizations
• Leadership of an employee, project coordination and ensuring marketing implementation

What you bring with you:

• Completed training in marketing, communication, hospitality (hotel management school, HF, FH)
• Experience in online marketing and social media management, including SEO, SEA, Google Ads, Meta Business Suite and content creation.
• Knowledge of CRM systems and optimization of the customer journey, including newsletter management, guest segmentation, web apps and voucher/ticketing systems.
• Experience in content and website management, focusing on text design, content strategy and performance analysis.
• PR, communication and brand competence, including press work and collaboration with internal departments.
• Experience in corporate design and in the design of print and digital media, confident handling of Adobe programs (InDesign, Photoshop, Illustrator).

We offer you:

• Lots of creative freedom for your ideas
• Flat hierarchies, short decision-making paths and independent work
• The opportunity to implement your own projects
• Flexible working hours
• Hotel benefits and catering options on site

Have we sparked your interest?

Then please send us your application documents including CV, certificates and references by e-mail to hr@grandhotel-national.com or use the application button.

We look forward to getting to know you!