Digital Marketing and CRM Manager

About the job

"Create enthusiasm – inspire people – make the brand tangible"

"Shape digitalization – excite users – create added value"

Thömus has stood for Swiss engineering, innovation, and passion for cycling for over 30 years. From the first design to final assembly, we build our bikes in Switzerland – individually, high-quality, and with great attention to detail.

In the key role as Digital Marketing and CRM Manager, you lead our digital marketing strategy – both conceptually and technically.

Your tasks – you make a difference:

• Responsibility for digital marketing including CRM strategy along the customer journey (lead generation to loyalty)

• Management and further development of the CRM system (HubSpot) including data architecture, product owner from a marketing perspective for system integration with other core systems

• Responsibility and management of marketing tech stacks

• Design, implementation, and optimization of marketing automation workflows

• Responsibility for email marketing (newsletters, trigger, lifecycle campaigns)

• Planning, implementation, and optimization of digital advertising (Meta & Google Ads)

• Definition of digital activation strategies and campaigns across all touchpoints – web, social, email, in close coordination with the campaign manager

• Product ownership and project management for the implementation of new websites and web applications

• Close interface function with IT as well as collaboration with other marketing specialists from multimedia, events, retail.

Your profile – what you bring:

• You bring mature experience in CRM, CX, and customer data management

• Ideally, you already have experience with HubSpot CRM

• You are a marketer at heart and a "techie" in your head

• You know how to create unique customer experiences through marketing automation

• Ideally, you have several years of experience in a similar role at a B2C brand

• Certificates / training prove your skills in this area

What awaits you at Thömus:

With us, you will find a varied and very collegial working environment, strong fringe benefits, interesting customers, and innovative products. In Oberried, in the middle of the Swiss Bike Park, awaits perhaps the most beautiful workplace in Switzerland. No day is like the other – passion and plenty of bike spirit are guaranteed!

Workplace: 3145 Niederscherli (Oberried)

Workload: 80-100%

Start date: immediately or by arrangement

Ready to pedal with us?

Then we look forward to your application using the form below.

If you have any questions, please feel free to contact our Head of Marketing and Communication Lukas Scheidegger via email lukas.scheidegger@thoemus.ch.