Director Global Media Relations

Staefa, Switzerland

Director Global Media Relations

Purpose of the Role

As the Director Global Media Relations, you will lead Sonova’s global media strategy and serve as Sonova’s primary spokesperson. In this high-impact role, you will shape and execute communications initiatives that strengthen Sonova’s reputation as a thought leader and global innovator in hearing health. You will also provide strategic counsel to the CEO on all matters related to external engagement, ensuring consistent, influential and forward-thinking media presence.

Key Responsibilities

• Design and execute a visionary global media strategy that amplifies Sonova’s brand, aligns with corporate priorities, and reinforces its leadership in hearing health innovation.
• Serve as Sonova’s lead spokesperson, cultivating trusted relationships with Tier 1 media outlets across key markets (US, UK, DE, FR, CH) to shape and steer public perception.
• Drive high-impact financial communications in close collaboration with Investor Relations, ensuring transparency, consistency, and compliance with requirements for a listed company
• Coach and empower senior executives, including the CEO and Executive Committee, to become influential, authentic voices for Sonova’s mission and innovation
• Lead issues management, overseeing proactive crisis communications, scenario planning, and real-time issue monitoring to safeguard brand integrity.
• Establish and optimize media performance metrics, using KPIs and analytics to measure impact, inform strategy, and continuously elevate communications outcomes.
• Leverage the company and CEO voice on digital platforms, especially LinkedIn, to expand reach, strengthen executive visibility, and amplify strategic campaigns.
• Create high-quality, narrative-driven content—from press releases and speeches to op-eds and Q&As—that reflects Sonova’s values, voice, and global relevance.

Your Profile

• Master’s degree in communications, Journalism, or related field; agency or newsroom experience is a plus.
• Minimum 10 years’ experience in media relations in a global organisation.
• Deep expertise in financial and issues/crisis communications for a publicly listed company.
• Well-established media network across key markets and strong track record of positioning senior leaders with top-tier media and business wires.
• Strategic thinker and influencer with hands-on execution skills and a strong ability to prioritize in fast-paced environments.
• Expert in stakeholder engagement and cross-functional collaboration, able to build and nurture trusted relationships
• Exceptional writing and storytelling skills; experience in ghostwriting and messaging for C-suite is essential.Expert in leveraging social media (especially LinkedIn) and digital storytelling for executive visibility; confident in using GenAI tools responsibly.
• Native-level English and German required; any additional languages are advantageous.

Please note: We only consider direct applications for this position. The candidate must have a valid work permit for Switzerland.

Sabrina Bortolussi, Talent Acquisition Manager is looking forward to receiving your complete application (including cover letter, CV, references, and certificates) via our online application platform.