Digital Marketing Manager - Performance & Automation (80-100%)

Become part of peka - our solutions convince worldwide

Since 1964, peka has been developing and producing innovative pull-out systems and solutions for the kitchen and furniture industry. As a Swiss family business with around 130 employees in Mosen, we distribute our products worldwide in over 60 countries.

You think data-driven, recognise optimisation potentials and derive concrete measures from KPIs? Then you are exactly right with us.

To strengthen our marketing team, we are looking for a committed, analytically strong and implementation-oriented personality who will measurably further develop our digital marketing activities.

• Planning, implementation and optimisation of our digital marketing strategy and B2B campaigns including paid media and budget responsibility
• Conceptualisation, independent implementation and data-driven optimisation of newsletters as well as segmented and automated email campaigns
• Further development of our website regarding SEO/GEO and user experience
• Conceptualisation and further development of tracking, KPI systems, dashboards and reporting
• Analysis of campaign and channel performance as well as derivation and implementation of concrete optimisation measures
• Independent creation of product, newsletter and campaign texts for digital channels
• Close cooperation with internal departments, trading partners and external service providers

• Education or degree in marketing/communication with several years of experience in digital B2B marketing or comparable qualification
• Sound knowledge in campaign management, email marketing, marketing automation and paid media
• Relevant experience with analytics, tracking, CRM and CMS systems
• Very good editorial skills and a sense for target group-oriented communication
• Independent, structured and analytical working style with initiative and hands-on mentality
• Very good German and good English skills

Development & Culture

• Versatile tasks with responsibility and scope for design
• Collegial working environment with informal culture and short decision-making paths
• Innovative, internationally active Swiss family business
• Attractive employment conditions and development opportunities

Working conditions & benefits

• Working in an idyllic location at Lake Hallwil
• Flexible working arrangements with home office option
• Free parking and good public transport connections
• Pension fund with choice plan
• 9 paid public holidays per year
• 16 weeks maternity leave
• 3 weeks paternity leave