Lifecycle Marketing Manager

About the job

The Weisse Arena Group in LAAX is a pioneer in alpine tourism and an enthusiastic community for unique mountain adventures. The group includes various hotel and gastronomy businesses, sports and rental shops, a ski, snowboard, and bike school, as well as a management and construction company. Our success? A motivated and committed team that lives its passion every day.

Do you want to contribute with digital solutions to ensure that guests and employees have a consistently harmonious experience? Then become part of our team at the Weisse Arena Group and support us in further developing our digital platform. For this, we are looking for a highly motivated Lifecycle Marketing Manager with good customer understanding and analytical know-how. As an important part of our e-commerce team, you will work closely with the Product Owner, the Data Analyst, and the marketing stakeholders to activate, inspire, and retain our customers long-term with smart, data-driven campaigns.

• Planning, building, implementing, and optimizing email and push campaigns along the entire customer lifecycle (onboarding, activation, retention, reactivation)
• Future development and maintenance of automated marketing processes (e.g., welcome flows, cart abandonment, re-engagement campaigns, on-mountain campaigns)
• Segmentation and personalization of target groups based on customer behavior, purchase history, and interests
• Creation and analysis of A/B tests to optimize open, click, and conversion rates
• Ensuring a consistent brand message
• Close collaboration with design, content, and marketing to ensure consistent brand communication
• Reporting & KPI tracking for continuous development of the lifecycle strategy
• Evaluation of new tools and trends in CRM, automation, and customer engagement
• Completed training or studies in communication, digital business, etc., or professional experience in campaign management
• Analytical and economic thinking
• You are motivated to drive goals and KPIs such as customer lifetime value
• Basic technical understanding of engagement campaigns via CRM tools
• High initiative – you recognize what needs to be done and tackle it before anyone has to ask
• Strong communication skills – you proactively approach people and ask the right questions
• Structured, solution-oriented, and positive working style
• Good German and English skills, spoken and written

An attractive workplace amidst breathtaking mountain scenery is guaranteed. In addition, you have the opportunity to develop further in our dynamic, lively team and vibrant corporate culture. Look forward to numerous employee benefits, such as free mountain rides, discounts in our shops, hotels, and gastronomy businesses, as well as advantages for your family.

Mountain Vision AG

Digitalisation and Data Analytics

Alexander Von Bieberstein

www.weissearena.com I www.laax.com