Audience Engagement Manager at watson (a) 80 - 100 %

• you ensure that occasional visitors on the watson platforms in the German and Western Swiss regions as well as in Germany become loyal, returning, and interacting users 
• you work interdisciplinarily with the editorial team, product management, data science, and marketing 
• you observe user flows, segment them into different user types from fly-by to super users, and analyze their behavior patterns on the sites  
• you optimize the UX: conception and implementation of onsite measures such as context-dependent content displays, recommendations, pop-ups, in-article notes, and links 
• you deal with personalization & AI, working closely with the data team and editorial team to use algorithms/recommendation engines for smarter content delivery 
• you continuously optimize our A/B and multivariate testing and our KPI monitoring 

• you have experience in audience development, growth marketing, or product engagement – ideally in the media or e-commerce environment  
• you have completed training in UX design, data analytics, or digital marketing 
• you have practical knowledge in UX/conversion optimization, testing, and web analytics and have basic user knowledge regarding frontend engineering 
• you have heard of tools like Google Analytics or Marfeel and are eager to dive deeper 
• you understand algorithmic content personalization and machine-learning-based recommendations (acting as a translator between editorial and tech)  
• you bring creativity and a willingness to experiment combined with data-driven decision-making 
• you enjoy talking with other people often and like interdisciplinary work 

David Frei
Head Talent Acquisition & Employer Branding
career@chmedia.ch
We do not accept applications from recruitment agencies for this position.