Stefan Binder, Senior Talent Acquisition Specialist, stefan.binder@komaxgroup.com

About the job

Marketing Director

• On site
• Lausanne, Vaud, Switzerland
• Neho Operations

Job Description

Are you motivated by growth, passionate about acquisition, and confident in your ability to build a high-performing marketing machine in a constantly evolving environment? Join Neho as Marketing Director and take the reins of the next stage of our development.

Neho is one of the leading real estate agencies in Switzerland. We offer services combining human expertise and powerful digital tools. This approach has earned us several major awards, including the SEF Prize 2023. Our difference: a fixed-fee service rather than commission-based, because we believe this is fairer and more in tune with our times.

Are you bold, flexible, and ready to take on new challenges? Then you are in the right place! At Neho, the pace is fast and the learning curve demanding – the ideal opportunity to quickly acquire many skills. Thanks to your contribution, you will not only make a difference at Neho but throughout the entire real estate sector. Our ambition is clear: not just to be market leaders, but to reinvent our entire industry.

Your missions

Growth & Acquisition

Manage and optimize a full-funnel growth engine focused on B2C lead generation

Oversee all online & offline channels, with rigorous monitoring of CAC and lead quality

Continuously optimize campaigns, landing pages, creatives, and channels to maximize conversion

Implement a continuous experimentation approach (A/B tests, new channels, new offers)

Identify, launch, and test new revenue sources

Brand, Content & Communication

Strengthen and evolve Neho's brand territory to gain trust, clarity, and differentiation

Oversee the consistency of Neho's brand identities across all media and channels

Lead storytelling, educational content, and communication strategies to enhance credibility with property owners

Lead Nurturing & CRM

Supervise and optimize nurturing to improve conversion at every funnel stage

Ensure Marketing-Sales alignment to optimize conversion rates and Revenue function efficiency

Budgeting and Planning

Define and manage the marketing budget, planning, and forecasts

Balance short-term acquisition goals with long-term brand development

Challenge and optimize our attribution logics

Cross-functional Collaboration

Work closely with Sales management to align messaging, lead quality, and funnel performance

Collaborate with Product management to improve user journeys and identify new growth levers

Management

Lead a team of 5 marketing specialists based between Lausanne and Zurich

Participate in future recruitment and structure the team according to growth

Develop the team: clear direction, regular feedback, tailored support, high-performance and collaborative culture

What we offer

A key leadership role in a fast-growing company transforming the real estate industry

The opportunity to influence strategic decisions with direct impact on growth and revenue

A dynamic and entrepreneurial environment, equipped with modern tools and a culture based on transparency and innovation

A collaborative team that values autonomy, curiosity, and transparency

The opportunity to work with talented colleagues in marketing, sales, product, and data

A setting where ideas are tested, decisions are data-driven, and speed of execution is valued

Job prerequisites

Your profile

Proven experience in B2C marketing, ideally in a start-up/scale-up environment

Proven experience managing small marketing teams

Strong expertise in acquisition, performance, growth, and conversion optimization

Solid analytical mindset: able to challenge hypotheses, analyze a funnel, and make ROI-oriented decisions

Understanding of the full acquisition funnel; experience collaborating with a Sales team is a plus

Comfortable in fast-paced, demanding, test-and-learn environments

Positive leadership, listening skills, humility, and transparency

Fluent in French and very good English (min. B2); German is a big plus

Please note that we only accept applications via our career site: https://careers.neho.ch/

• Lausanne, Vaud, Switzerland

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