Director of Leisure Sales (m/f/d)

An icon among Swiss hotels: The story of the Bürgenstock Resort Lake Lucerne began in 1873 – a story that still impresses and touches today. High up on the Bürgenberg lies an oasis of relaxation and a place of first-class hospitality. The Bürgenstock Resort and its approximately 700 employees from 54 nations offer the perfect setting for dazzling moments that remain in memory.

Three exclusive hotels, the Bürgenstock Hotel & Alpine Spa (5* Superior) with the two accommodation options The Contemporary and The Heritage, the Waldhotel by Bürgenstock (5* Superior), and the Taverne 1879 (3*) are available to guests. Each of these houses knows how to create a unique atmosphere. Ten restaurants, bars & lounges are the showcase for culinary excellence; in the award-winning Alpine Spa and Waldhotel Spa, guests find ultimate relaxation. The Bürgenstock Resort is not only a dream destination for travelers from all over the world but also a workplace with an excellent corporate culture.

The resort ranks 4th among the best employers in Switzerland 2023 in the category of gastronomy, tourism, accommodation, entertainment, and leisure, and received the official certification as a "Great Place to Work" in Switzerland 2025. Two awards that fill the entire team with pride.

To strengthen our team, we are looking for a personality as of January 2026 or by arrangement for the position of

Director of Leisure Sales (m/f/d)

Your extensive main responsibilities include:

• Development and implementation of a clear leisure sales strategy for national and international markets

• Building and maintaining strong partnerships with travel agencies, luxury travel advisors, tour operators, and key consortia

• Representing the hotel at sales calls, roadshows, events, and international trade fairs

• Identifying new opportunities in existing and emerging source markets

• Negotiating contracts, pricing agreements, and promotions with leisure partners

• Managing all leisure pricing structures (FIT, wholesale, consortia, dynamic rates)

• Analyzing the performance of all leisure accounts and initiating necessary optimization measures

• Close collaboration with revenue management and marketing to optimally coordinate prices, availability, and campaigns

• Conducting FAM trips, site inspections, and VIP care

• Careful maintenance of all activities in the CRM system as well as preparation of regular reports and forecasts

• Supporting operational teams to ensure first-class guest experiences

• Contributing to the annual budget and pricing strategy as well as commercial planning processes

• Actively monitoring market trends, competitors, and developments in the global leisure segment

You have completed studies in hospitality, business, marketing, or a related field and already have 5–7 years of experience in hotel sales, ideally in luxury hospitality. Your portfolio includes proven successes in managing leisure markets and achieving commercial goals, a strong network within the international leisure travel industry as well as in the environment of luxury travel advisors, and of course excellent skills in negotiation, communication, and building long-term customer relationships. You excel in handling CRM systems and common hotel sales software, impress us with your analytical thinking and ability to translate data into well-founded commercial decisions. High professionalism, a convincing presence, and pronounced intercultural competence are your nature; willingness to travel for sales missions, trade fairs, and market development is your passion, and above all, you enjoy working with revenue management, marketing, reservations, and operations.

A versatile activity awaits you in a great team with many benefits, such as the staff house with a fitness studio, TV lounge, billiard room, and library. You receive discounts in the restaurants, in the hotel for overnight stays for you and your family and friends, discounts for tennis, golf, sports equipment as well as insurance and medical services. You can attend group courses at attractive prices and obtain REKA checks from us at preferential conditions. Travel by public transport is financially supported by the company, and parking spaces are offered at attractive prices. As an employee, you get access to the Beekeeper employee app, benefit from interesting training opportunities and internal advancement possibilities, and much more.

If you also identify with our values of enthusiasm, commitment, responsibility, and entrepreneurship (BEvU), then seize this unique opportunity for a varied role with great potential to learn new things and contribute to the success of the world-class resort in the heart of Switzerland.

Awards:

Swiss Location Awards «Switzerland's best meeting location»

World Travel Awards «Switzerland's Leading Luxury Hotel 2024»

World Spa Awards «World’s, Europe’s & Switzerland’s Best Hotel Spa 2024»

LHW Membership Awards «Remarkable Experience Award 2023»

Great Place To Work 2025

The New York Times’ «52 Places to Go in 2018»

Travel + Leisure «500 List 2021»

Handelszeitung «Best Employer in the Hospitality Sector 2023»

Falstaff Magazine «Best Hotel in Switzerland - No. 1»

Wine Spectator 2024 «Best Award of Excellence»

Swiss Bar Awards «Best Hotel Bar»

BÜRGENSTOCK HOTELS AG

Heike Bühlmann

Director of HR

6363 Obbürgen

+41 41 612 61 70

www.burgenstockresort.com