Marketing Manager Hydro Digital (m/f/d)

Workload: 80% to 100% | Baden

Contribute to the energy future. In this key position, you are responsible for the development and implementation of marketing strategies that transform the hydropower market in Switzerland and soon also in Europe with innovative digital solutions. You work closely with various stakeholders to strengthen the visibility and positioning of Axpo Hydro Digital. This role is a combination of strategy and operational tasks, and you will be sought as a versatile marketing expert.

Tasks & Responsibilities:

• Development and implementation of a marketing strategy for Hydro Digital
• Positioning Axpo as a thought-leadership partner in the field of hydropower digitalization
• Planning and execution of content and thought-leadership campaigns to address target groups
• Support in analyzing market trends and competitive activities to identify business opportunities
• Creation of marketing materials and campaigns (website, newsletter, social media, conferences) in collaboration with internal teams
• Depending on your strengths and experience, certain tasks can be realized in cooperation with agencies
• Monitoring KPIs to evaluate marketing effectiveness and measure ROI

Profile & Requirements:

• Completed studies in marketing, business administration, or comparable field
• Several years of experience in marketing, ideally in digital solutions or the energy industry
• Excellent communication and teamwork skills
• Experience using digital marketing tools (design, CMS, LinkedIn, CRM)
• Professional collaboration with external partners
• Analytical thinking and experience in market analysis
• Creativity and innovative spirit to develop new marketing approaches
• German as native language and fluent English, French and Italian are an advantage

Changing careers professionally is worthwhile - We look forward to receiving your application documents. Roger Hofer is looking forward to your application.

About the team:

The Hydro Digital team at Axpo consists of dedicated experts who work together on the digital transformation of hydropower. We promote an open and collaborative working environment where ideas are valued and innovative solutions are developed. Our goal is to make a sustainable contribution to energy supply through digital technologies.

Applications from personnel service providers cannot be considered, so only direct applications will be accepted.

At the Axpo Group, we are committed to a culture of non-discrimination, tolerance, and inclusion. As an employer who lives equal opportunities, we welcome applications regardless of ethnic origin, gender identity and expression, sexual orientation, age, disability, as well as socio-economic, cultural, and religious background. We are committed to a respectful and inclusive recruitment process as well as a discrimination-free working environment for all.