Product Marketing Manager 60% (m/f/d)

About the job

Product Marketing Manager 60% (m/f/d)

Muri, AG

YOUR TASKS

• Responsibility for the market launch of new products in the Components/Awnings sector: conception, implementation and success measurement of target group-oriented marketing and communication measures in close cooperation with internal contacts
• Product content creation (video, text and image material) in the Components/Awnings sector in cooperation with agencies
• Communication of product changes and improvements together with operational marketing to specialist partners
• Support of operational marketing (POS) in the creation of marketing materials
• Collaboration in the implementation of the brand experience/brand appearance at all touch points along the customer journey with all internal and external stakeholders according to CI/CD guidelines
• Project management and collaboration in the field of marketing communication
• Management of external agencies and service providers (briefing to final inspection)

YOUR PROFILE

• Several years of experience in product marketing or similar
• Technical understanding as a basic requirement to confidently grasp, classify and position complex products in a target group-oriented manner
• Affinity for the construction industry and architecture, ideally with sound industry knowledge or strong interest in construction processes, materials and architectural contexts
• Strong aesthetic understanding for the design of sales documents, presentations and marketing materials with consistent adherence to CI/CD guidelines
• Confidence in text creation, especially for product-related content, benefit argumentation and target group-appropriate communication
• Structured, precise way of working as well as a high quality standard