Digital Product & Fan Experience Manager 80-100% (m/f/d)

About the job

Your Mission

You think digitally, enjoy developing new ideas and don’t just want to manage existing solutions but create new products? You understand how app, website, loyalty, payment, e-commerce and data interact to create a compelling digital experience?

Then you are exactly right with us.

As Digital Product & Fan Experience Manager, you actively shape the digital fan experience of FC Basel 1893. You further develop our website and app, build new digital products and services, and connect the various touchpoints into a unified digital FCB ecosystem.

It’s not just about technology. At the centre are our fans and the question of how we can make their digital journey simpler, more relevant, more personal and more attractive.

Your main tasks include:

• Strategic and operational development of the FCB website (fcb.ch) and FCB app as central digital touchpoints, from information architecture through navigation to user experience
• Responsibility for the structure, content and functionality of the website: further development of content areas, landing pages and fan-relevant functions
• Connecting ticketing, e-commerce, content, CRM, payment and loyalty (FanPoints) into a seamless fan experience across website and app
• Development and prioritisation of a digital product roadmap as well as accompanying new website and app features from idea through implementation to go-live
• Ensuring performance, quality and accessibility of the website (Core Web Vitals, loading times, WCAG accessibility, multilingual consistency)
• Coordination and management of external technology and development partners as well as agencies in the website and app environment
• Use of data and analytics for ongoing optimisation of the customer journey, personalisation of content and offers, and increasing ROI
• Monitoring new technologies and digital trends and deriving concrete ideas for new features, products and services on website and app

You bring with you

• Strong affinity for digital products, technologies and new business models
• Entrepreneurial thinking, initiative and enjoyment in turning ideas into concrete products
• Good understanding of digital platforms and topics such as app, website, loyalty, payment, CRM or e-commerce
• Analytical, structured and solution-oriented working style with a good sense for the needs of our fans
• Ability to coordinate different stakeholders and external technology partners and set priorities
• Curiosity, pragmatism and the will to tackle and drive forward new topics.

Are you ready to help shape the digital fan experience of FC Basel 1893?

We are not looking for a classic webmaster, but a personality with digital entrepreneurial spirit who understands website and app as products, brings in their own ideas and implements them together with us.

You can expect a newly created role with plenty of scope for design and the opportunity to actively shape the digital development of FC Basel 1893.

Our goal is clear: We want to create a digital fan experience that ranks among the leading in sport and offers our fans a digital experience that fits FC Basel 1893.

Would you like to take on professional responsibility, contribute your ideas and shape the digital future of FC Basel 1893 together with us? Then we look forward to your online application.

#FCBasel1893