E-Mail Marketing Specialist (m/f/d) 80%

Würth AG supplies craftsmen from all industries with quality products and coordinated system solutions around the workshop, warehouse, and on the go. The versatile range includes over 150,000 items: from screws, dowels, and fittings to tools, machines, chemical-technical products, and occupational safety to vehicle equipment and warehouse management. Proven since 1945 and established in Switzerland since 1962, Würth AG offers tailored solutions with the goal of making everyday life easier for its partners. Würth AG, based in Arlesheim (BL), is a company of the globally active Würth Group.

Tasks

• Responsible for the conception and implementation of high-performance and high-quality email marketing campaigns focusing on customer needs and interests to acquire new customers and retain existing ones
• Planning and creation of email campaigns and mailings with Inxmail including the use of marketing automation tools
• Continuous monitoring, analysis, and reporting of all email marketing measures
• Proactive collaboration with internal teams and external partners to ensure the effectiveness and continuous development of the digital marketing strategy
• Exploring new areas and further development within the existing email marketing strategy based on user and behavioral data
• Further development of the existing email marketing solution, automations, workflows, and triggers as well as expansion of the marketing automation approach

Requirements

• Completed studies in marketing, communication, or a comparable education
• At least 2 years of professional experience in email marketing, digital marketing, or marketing automation/customer engagement as well as knowledge in project management
• Very good German and English skills in spoken and written form
• Strong understanding of target groups, customer needs, and digital user behavior
• Confident and convincing appearance in collaboration with various interfaces and stakeholders
• Confident handling of common email marketing software (e.g., Salesforce, Mailchimp, CleverReach, Inxmail, or comparable tools)
• Initial experience with SAP or comparable ERP systems
• Knowledge of Google Analytics
• High degree of personal responsibility and reliability
• Structured and solution-oriented working style
• Willingness to take responsibility for projects and results

We offer

• Trustful working environment with flat hierarchies and short decision-making paths
• An exciting and challenging activity in a dynamic environment
• Family-like working atmosphere with modern IT infrastructure
• Versatile internal training offers through our Würth Academy
• Possibility to work up to 60% from home office as well as additional hardware equipment for this
• Work-life balance: 40 hours per week and 5 weeks of vacation