Senior Organic Growth Specialist

About the job

Alohi SA brings together a team of highly competent professionals that focus on merging state-of-the-art technologies with compelling user experience in order to simplify and enhance life for companies and people around the world. The company provides Sign.Plus (a legally binding electronic signature), Fax.Plus (online faxing), and Scan.Plus (AI-powered mobile scanner) services to over 4,000,000 customers worldwide.

We are currently seeking an experienced Senior Organic Growth Specialist to join our dynamic team in Geneva. In this role, you will lead and scale Alohi’s organic growth initiatives with a strong focus on SEO, GEO, ASO, and Webflow-powered website management, while also driving social media growth, creative asset ownership, and global brand visibility. You will play a key role in shaping our brand presence, driving inbound traffic, and strengthening customer engagement worldwide.

Responsibilities

As the Senior Organic Growth Specialist at Alohi, your responsibilities will include:

SEO, GEO & ASO (Core Focus):

• Develop and execute advanced SEO and Generative Engine Optimization (GEO) strategies that integrate AI-powered insights to optimize rankings, discoverability, and organic traffic growth.
• Lead ASO initiatives to improve visibility and rankings of our mobile apps across app stores (Apple App Store, Google Play Store).
• Conduct comprehensive keyword research, optimize metadata, app titles, and descriptions, and ensure compelling app store listings with high-quality visuals and messaging.
• Regularly analyze SEO, GEO and ASO performance using Google Analytics, Google Search Console, and app store analytics tools, translating insights into measurable growth strategies.
• Stay on top of AI-driven changes in search algorithms and app store ranking factors, ensuring strategies evolve with the market.

Website Management:

• Oversee the day-to-day management of our Webflow-powered website, ensuring continuous optimization for speed, responsiveness, and user experience.
• Collaborate with design and development teams to implement conversion-focused improvements and maintain a website fully optimized for SEO.
• Address technical SEO aspects such as site structure, indexing, crawl errors, and enhanced discoverability.

Content, PR & Social Media:

• Define and maintain Alohi’s global narrative and messaging pillars, ensuring consistent storytelling across channels.
• Lead Alohi’s PR strategy, including media outreach and press releases.
• Own and expand Alohi’s organic social media presence across platforms like LinkedIn and YouTube.
• Design and execute content strategies that drive engagement, visibility, and brand authority.
• Manage and produce high-quality creative assets (graphics, videos, catalogs) aligned with campaigns and sales initiatives.
• Leverage AI tools to accelerate content production, improve scalability, and test innovative approaches to organic growth.

Analytics & Collaboration:

• Monitor and analyze performance across all organic channels, turning data into actionable insights.
• Collaborate cross-functionally with product, sales, and customer support to align growth initiatives with business objectives.
• Stay informed on the latest trends in SEO, ASO, Webflow, social media, and AI-driven marketing to maintain a competitive edge.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in SEO (preferably in SaaS or B2B), with a strong track record of scaling organic channels and delivering measurable growth.
• Strong understanding of how AI is transforming SEO and ASO, from search generative experiences to AI-driven keyword strategies.
• Proficiency in Webflow and solid technical understanding of website optimization.
• Deep understanding of SEO best practices and ASO strategies.
• Skilled in using tools such as Google Analytics, Google Search Console, and app store analytics platforms.
• Experience developing brand messaging frameworks and managing PR campaigns.
• Proven ability to manage and deliver creative marketing assets (graphics, videos, catalogs, etc.).
• Comfortable with AI-powered tools for research, ideation, and content creation.
• Strong project management skills, able to balance multiple initiatives simultaneously.
• Excellent communication and presentation skills in English (additional languages are a plus).
• Experience in fast-paced startup environments, balancing strategic vision with hands-on execution.