Global Copywriter (icebreaker)

icebreaker is looking for an exceptional Global Copywriter to join our Global Marketing Team based in Stabio, Switzerland.

Driven by the belief that nature has the answers, we lead a movement towards a more natural way of living, by taking unnecessary plastic out of performance apparel. We're passionate about connecting people to natural alternatives.

We continuously launch campaigns and initiatives to help people gain a deeper understanding of how their clothes are made, the materials used, and the benefits of switching to natural alternatives. Our commitment to progress drives us forward. While we’re not perfect, we’re dedicated to finding solutions that create a positive impact.

Let’s Talk About the Role

As a Global Copywriter, you will be the voice of icebreaker, shaping its tone and messaging across all creative and marketing communications.

You will work closely with the global marketing team (brand and creative) to bring global brand and product campaigns to life. Additionally, you will collaborate with key departments—including merchandising, design, and sales—to ensure a consistent brand tone of voice across all touchpoints.

How You Will Make a Difference

• Craft a unified brand voice by ensuring consistent messaging across all markets and channels.

• Create compelling copy for global brand and product campaigns.

• Develop copy platforms to bring brand storytelling to life across multiple channels (e-commerce, newsletters, retail, wholesale, and social media).

• Work closely with legal and sustainability teams to ensure compliance with regulations and accurate claims.

• Support the product team by writing product descriptions, innovation highlights, and product names.

• Adapt content for regional audiences, tailoring messaging to resonate with diverse cultural markets.

• Optimize copy for SEO, improving website and paid ad performance.

Skills for Success

You should be an exceptional marketing copywriter, capable of transforming brand and product stories into engaging marketing campaigns.

• 5+ years of experience, ideally in the outdoor, fashion, or sustainability-driven industry.

• Outstanding English writing skills with a strong understanding of various marketing channels.

• Proven ability to work quickly and efficiently while maintaining accuracy.

• Strong organizational skills and keen attention to detail.

• Team player with a proactive approach in a fast-paced environment.

Native-level English proficiency is required. A University bachelor’s or master’s degree in communications or a related field is a plus, but we are most interested in your experience and professional achievements.

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do

• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together

• Be part of an iconic lifestyle brand in a multi brand, multi countries organization

• On site gym offering health and well-being initiatives

• A discount card with 50% on all VF brands

• Break out areas offering complimentary hot drinks
   

Free to Be, Inclusion & Diversity 

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.