Director, Brand Lead Veltassa, Kapruvia, Velphoro

The Director, Brand Lead is responsible for the development and implementation of Brand / Disease Area strategy  within the assigned portfolio  for the international (INT) region. The incumbent will be the vanguard of driving sales growth through a combination of market expansion and brand adoption strategies that align across diverse international region while also addressing local market needs. This role involves collaboration and co-creation with cross-functional teams, affiliates, Int Mkt & GCD teams.

The focus is on inline CSL brands and may include future product launches ensuring that there is a fit for purpose go-to-market strategy for the international region via pan-regional integrated marketing playbooks, programs and tactics, for localisation and implementation across the affiliate network.

The incumbent will lead their respective Brand IBT and champion 3M partnership and collaboration with cross-functional affiliate, Int Mkt & GCD teams through co-creation of an aligned brand strategy, programs and initiatives.

Main Responsibilities and Accountabilities:

1)Leadership

• Lead the development of brand / disease area strategy and marketing programs for the INT region that meet the needs of each cluster and major markets that align with corporate goals (e.g. profit, price etc) ensuring responsiveness to local market dynamics and healthcare regulations.

• Subject matter expert and “go-to” marketing business partner by affiliates. Lives the vision of creating a professional, world class international marketing organisation that inspires affiliate teams

Cross-functional Collaboration:

• Lead the IBT for their Brand / Disease Area including setting agenda, discussion points, action points and follow up on execution.

• Champion 3M partnerships and collaboration within the IBT, fostering a culture of continuous development and improvement.

• Collaborate with the broader cross functional team including General managers, regulatory, insights and analytics, business effectiveness and supply chain, to ensure seamless execution of marketing plans. Build strong relationships with key stakeholders to drive alignment and support.

• Establish and maintain relationships with key external stakeholders, including healthcare professionals, and professional/medical associations and societies to build customer understanding, enhance brand awareness and market presence.

2) Strategic thinking

• Develop and implement marketing strategies for the international region, ensuring alignment with portfolio business objectives and local market needs.

• Ensure strategies are developed for prioritised archetypes with each affiliate appropriately mapped ensuring effective positioning and messaging tailored to diverse cultural and regulatory environments.

• Help the affiliate teams to think creatively and identify short- and long-term opportunities, challenges, solutions. Able to bring both “big picture” and “zoom-in” thinking as per situation requirement.

Product Lifecycle Management:

• Identify lifecycle management opportunities to ensure sustained growth and market presence and support the development of strategies to maximise the value of relevant brands throughout its lifecycle.

3) Operational Execution

• Develop aligned customer focused brand plans and enable consistent and disciplined implementation across the international region.

• Establish metrics and KPIs to track the effectiveness of marketing activities. Regularly review performance data to identify areas for improvement and adjust strategies as needed.

• Build region-wide confidence in portfolio/brand strategies and plans and establish a culture of good practice sharing.

• Insights : Drive comprehensive market research and analysis to identify trends, customer needs, and competitive landscape across different countries in the region. Use these insights to inform strategic decisions, identify opportunities and optimise marketing plans. Identify and recommend business process improvements within the region.

Budget and Resource Management:

• Manage the brand / disease area budget for the international region, ensuring resources are allocated effectively to maximise ROI. Monitor and report on budget expenditures.

• Ensure that marketing resources, are effectively utilized to achieve business objectives. Identify and address resource gaps as needed.

Compliance and Ethics:

• Ensure that all marketing activities comply with relevant regulations and ethical standards. Adhere to industry guidelines and company policies to maintain the integrity and reputation of the brands.

• Champion ethical marketing practices across the affiliates. Ensure that all marketing communications are accurate, transparent, and meet the needs of patient and HCPs.

Position Qualifications and Experience Requirements:

• Graduate degree or equivalent required. Postgraduate qualification preferred.

• 10+ years' healthcare experience with 8 years’ brand sales and marketing experience in pharmaceuticals or biotech sector 

• Proven ability to establish brand strategy and drive executional excellence, exceeding business objectives.

• Experience driving above country marketing initiatives and influencing diverse, multicultural matrix teams preferred.

• Proficiency in CRM systems and tools, with a focus on leveraging data-driven insights to drive customer engagement and retention.

• Strong analytical capabilities, with the ability to translate market insights into actionable marketing strategies and tactics.

• Excellent project management skills, with a track record of successfully managing complex, multi-stakeholder projects from inception to implementation.

• An excellent command of the English language (spoken and written) is required.

About CSL Vifor

CSL Vifor is a global partner of choice for pharmaceuticals and innovative, leading therapies in iron deficiency and nephrology. We specialize in strategic global partnering, in-licensing and developing, manufacturing and marketing pharmaceutical products for precision healthcare, aiming to help patients around the world lead better, healthier lives. Headquartered in St. Gallen, Switzerland, CSL Vifor also includes the joint company Vifor Fresenius Medical Care Renal Pharma (with Fresenius Medical Care). The parent company,  CSL , headquartered in Melbourne, Australia, employs 32,000 people and delivers its lifesaving therapies to people in more than 100 countries.

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