Franchise Lead Training

In short

This position will holistically shape and drive the development of key footwear franchises within ONs Movement category from its strategic positioning and distribution to ensuring a sustainable franchise brand management and product lifecycle. You will partner with key stakeholders in product creation, go to market and sales to keep elevating our consumer’s and key accounts’ product perception to drive the brand and overall business forward.

Your Mission

• Strategically position and develop the product brand over mid-term
• Own the distribution and segmentation strategy globally
• Oversee the core campaigns driving the product franchise forward globally
• Partner with the product team to manage the product tree, ensuring efficiency and a sustainable product lifecycle
• Build the brand personality regionally to drive and ensure the organisational understanding of the brand persona
• Manage the business plan that will help to progress and build new franchise iterations for seasons to come
• Develop the product business with strategic audience acquisition campaigns
• Partner with selected Key Accounts to drive volume and vision into the right direction
• Build a long-term network of few key individuals who carry the brand into cultural relevance
• Partner with the global partnerships lead to decide on key collaborators