Segment Marketing Manager

À propos de cette offre

The global Marketing Team of the Laboratory Division (LAB) oversees planning, creating and executing worldwide marketing activities in cooperation with our business units and sales organizations. To strengthen our Laboratory Division marketing team, we are looking for a business-oriented, pro-active and dynamicSegment Marketing Manager (100%)In this role, you will take ownership of key marketing projects within a complex international matrix organization, collaborating with highly skilled teams to drive growth in the B2B Pharma and Biotech segments.In this role, you will be responsible for:Act as the segment expert for customers in quality control and R&D laboratories in the Pharma and Biotech segmentResearch and write value and campaign content on segment-specific topics, working closely with internal and external research sources to ensure accurate market and market segment profiles are maintainedLead and support sales and marketing related projects in close collaboration with the Strategic Business Units (SBUs) and the GroupLead LAB marketing training to educate the LAB Division on segment topics using the online training portal as well as online and face-to-face trainingWork with teams across the LAB Division to provide industry expertise for marketing strategy, planning, campaigns, and marketing and sales material creationConduct continuous market monitoring and impact analysis of needs, trends, compliance, and other key influencers, and proactively recommend corrective action when appropriateSupport LAB projects for other strategic growth segments