Ad Operations Consultant (f/m/d)

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.

• Work-Life Balance:For us, teamwork and personal exchange in the office are paramount, and you have at least one regular home office day for more flexibility. You can also compensate for overtime.
• Vacation Mode On: You receive 26 vacation days and receive an additional 4 days of compensation.
• Wellbeing First: Health benefits and Mental Health Awareness Days put your health at the center.
• Practice Makes Perfect: Develop yourself with our diverse training opportunities and use our internal career programs for your development within the WPP network.
• More Than Just a Job: You can expect unforgettable events, employee discounts, and other highlights
• Be Yourself: Everyone is welcome here - diversity and equal opportunities are important to us.

• Manage Campaigns: Oversee end-to-end campaign trafficking and execution, including creative trafficking, quality control, pacing, troubleshooting, billing, and reconciliation.
• Optimize Performance: Utilize ad servers (CM360, Adform) and programmatic/DSP platforms to maximize campaign effectiveness.
• Ensure Compliance: Implement and monitor third-party verification tools (IAS, DoubleVerify) to maintain brand safety, prevent fraud, and guarantee ad viewability.
• Analyze Data: Leverage GA4, Adobe Analytics and reporting tools (Excel, Google Sheets, PowerPoint) to track performance and provide actionable insights.
• Implement Tracking: Work with Google Tag Manager and other tag systems, using basic coding (JavaScript, HTML, Python) to troubleshoot tracking and automate processes.
• Collaborate & Present: Partner with cross-functional teams and stakeholders, communicate insights clearly, and support colleagues through mentoring and knowledge sharing.
• Drive Decisions: Make data-driven recommendations, optimize campaigns, and ensure accurate execution and reporting at all times.

• API & Ad Tech: Strong knowledge of API integrations and hands-on experience with ad tech platforms.
• Campaign Execution: Proven expertise in trafficking and executing campaigns across multiple platforms, including CM360 and Adform.
• Analytics & Reporting: Advanced analytical skills using GA4, Adobe Analytics and reporting tools (Excel, Google Sheets, PowerPoint).
• Verification & Compliance: Proficient with third-party verification tools (IAS, DoubleVerify) to ensure brand safety, fraud detection, and viewability.
• Collaboration & Communication: Excellent communication skills, able to work across teams, mentor colleagues, and present confidently.
• Programming & Tracking: Basic understanding of JavaScript, HTML, or Python, and experience with Google Tag Manager or similar systems for tracking and troubleshooting.
• Decision-Making & Multi-Tasking: Strong decision-making skills, detail-oriented, and able to manage multiple campaigns in a fast-paced environment.
• Language Skills: You communicate confidently in English. Very good German skills are a clear advantage.

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.