Senior SEO & GEO Specialist (80-100%)

About the job

We are a digital and content marketing agency based in Lucerne and part of the UNION Group. We support Swiss companies and organisations in achieving measurable digital growth, focusing on content strategy, social media, HubSpot, SEO/AI-SEO, digital analytics, and creative paid campaigns.

To strengthen our digital marketing team, we are looking immediately or by arrangement for an experienced individual who will professionally shape and further develop SEO and GEO as well as digital analytics with us.

Your tasks

• You develop GEO and SEO strategies for our clients and are responsible for their implementation.

• You take on the professional responsibility for GEO and SEO at Neustadt: You develop processes, checklists, templates, and playbooks that enable mandates to be executed efficiently and with consistent quality, and that serve as a basis for agency workflows.

• You structure client mandates into clear work packages, prioritise measures, and review the implementation.

• You make brands visible in AI responses: You analyse prompts and citation sources, strengthen entities, and develop measures for greater presence in LLMs and AI overviews.

• You conduct technical audits and derive measures, from crawling and indexing to rendering and Core Web Vitals, as well as structured data and log file analyses.

• You drive agency workflows in GEO and SEO forward, from automated analyses and audits to AI agents for research and reporting, and critically review the results.

• You accompany website relaunches and migrations and ensure that visibility is not lost.

• You create keyword analyses, information architectures, SEO wireframes, and content briefings, thus shaping websites and content that are found and cited.

• You are responsible for analytics and tracking: You set up GA4 and Google Tag Manager, implement conversion and event tracking, ensure clean consent integration, and build dashboards for our clients.

• You measure the success of GEO and SEO holistically, from rankings and AI visibility to conversion.

• You advise clients at decision-maker level and contribute your expertise in pitches and proposal concepts.

• You support colleagues from other teams with feedback and know-how on GEO and SEO questions and make the topic understandable throughout the agency group.

• You work closely with project management, client development, and content/creation. Project control lies with project management so that you can focus on professional quality.

What you bring

• Several years of experience in SEO, ideally in an agency or a demanding in-house environment

• Strong technical SEO know-how and good understanding of HTML, JavaScript, and website architecture

• Practical experience with GEO or optimisation for AI search, a keen eye for developments in this field, and a clear vision.

• Solid experience with GA4, Google Tag Manager, and Looker Studio, including event and conversion tracking as well as consent mode

• Confident use of common SEO tools, e.g. Google Search Console, Screaming Frog, Sistrix, peec.ai, and more.

• Experience with server-side tagging, BigQuery, SQL, or Python is a plus.

• You think in systems and want to take the step towards agency working: You build AI-supported processes, automations, and agents that scale, and ask with every task how it can be solved better instead of doing everything yourself.

• You translate complex contexts understandably for marketing and management contacts.

• Very good German skills and good English skills

• HubSpot experience is an advantage but not a requirement.

What we offer you

• The chance to professionally build and shape the GEO and SEO area in a field that is currently reinventing itself.

• We are a committed team consisting of various specialists from all relevant digital areas.

• We actively promote your personal development and support you with further training.

• Flexible working hours, part-time schedules, and up to 50% work from home are standard with us. In addition, we provide you with modern hardware and software.

• We perform our heroic deeds in a beautiful agency environment in the booming Rösslimatt district (directly at Lucerne station).

• Exciting and varied projects with well-known clients await you.

• Whether ping-pong contests, Jass tournaments, or pizza evenings – there is plenty going on outside working hours too.

• You benefit from a 40-hour week, five weeks of holiday, three options for your pension fund savings contribution, and much more.