Content & Social Media Specialist (m/f/d) 80-100%

About the job

Dosenbach is part of the internationally successful Deichmann Group, the largest shoe retailer in Europe. The self-financed family business is represented with over 4,700 stores in 34 countries. As the market leader in the Swiss shoe market, Dosenbach offers fashionable and high-quality shoes at attractive prices in around 200 stores, thanks to the commitment of around 2,000 employees.

Is social media more than just posting for you? You know what works on TikTok and Instagram, spot trends before they appear everywhere, and at the same time keep an eye on the big picture? Then help shape how Dosenbach is present on social media.

With us, you get the space to actively further develop our social media presence, try out new ideas, and implement them together with creators, influencers, and our content team. We are looking for someone immediately or by arrangement who thinks creatively, plans strategically, and independently gets things moving.

Your area of responsibility:

• You further develop our social media strategy and help decide where our channels on Instagram, TikTok, and Facebook are heading
• You bring structure to our content, coordinating topics, formats, and various content sources from long-term planning to the weekly posting schedule
• You manage social content from idea to go-live and work with our internal team, creators, agencies, and other external partners
• You expand our influencer and creator marketing: you find suitable talents, develop collaborations and UGC campaigns, create briefings, and keep an eye on performance
• You don’t just look at likes but analyse our social media performance, draw the right learnings, and continuously develop our activities
• You have trends on your radar and bring them to life, recognise relevant formats and platform updates, develop suitable ideas for Dosenbach from them, and also implement these yourself in content

Our requirements:

• You have completed training or studies in online marketing, communication, or social media
• You bring several years of experience in content and social media management, ideally in retail, fashion, or consumer brand environments
• You have a good sense for storytelling and experience in photo and video production. You have good knowledge of Canva and the Adobe Creative Suite
• You communicate confidently in German and have good English skills
• You work in a structured way, are highly organised, and keep an overview even with multiple projects
• You are interested in social media, follow trends and new developments, and like to get involved yourself. As a team player, you actively contribute your ideas

At our company, PROGRESS is written in capital letters. We offer opportunities for continuous professional and personal development. PASSION drives our employees daily. We love the dynamics in retail and have a passion for sport and fashion. We place great value on open communication and mutual respect. Together we are stronger, and TEAM SPIRIT is actively lived. Combining work and leisure is WORTHWHILE. You benefit, among other things, from 6 weeks of holiday, flexible working models, home office options, staff discounts, sports facilities, support for further training, free parking spaces, and meal vouchers.

Ready to make an impact?
You don’t just want to manage social media but help shape and advance it? Then we want to get to know you. Show us who you are, what inspires you, and why you want to help shape our social media world. We look forward to your application!

(Paper dossiers and dossiers from personnel service providers will not be considered)