Marketing & Brand Manager, Customer Experience (m/f/d) 80-100%, fixed-term from February 2027 for 1 year

About the job

Responsibilities

• Development and further development of the customer experience across digital and physical touchpoints
• Analysis of customer journeys and identification of optimisation potential
• Ensuring a consistent brand appearance across various channels
• Review and further development of marketing measures and communication concepts
• Participation in the further development of brand guidelines and design specifications
• Management and structuring of brand materials, templates and digital assets
• Evaluation of relevant key figures and derivation of concrete optimisation measures
• Consultation and coordination with internal departments, stakeholders and external partners
• Coordination of interdisciplinary teams and agencies

Requirements

• Completed studies or further training in marketing, business administration or a comparable field
• Several years of professional experience in marketing, brand management, brand leadership or corporate design
• Strong understanding of brands and design as well as a good eye for detail
• Experience with analysis, market research and relevant marketing KPIs
• Confident handling of common design and communication tools
• Experience in collaboration with various departments and external agencies
• Very good communication skills and a convincing presence at different hierarchical levels
• Independent, structured and solution-oriented working style

Remarks

We look forward to receiving your complete application documents.