Digital Marketing & E-Commerce Specialist (m/f/d)

About the job

Since 1974, Romer’s Hausbäckerei AG has stood for Swiss baking tradition, quality and enjoyment. Today, we are one of the leading manufacturers of frozen fine baked goods in Switzerland and are part of the Europe-wide IDAK Food Group AG. Our range extends from croissants and breads to sweet and savoury baked goods as well as desserts and cakes.

Our products and our brand are constantly evolving, and this also applies to our digital world. Therefore, we want to further expand our digital channels and our e-commerce business and are looking for you as a

Digital Marketing & E-Commerce Specialist (m/f/d)

You think digitally, love good content and at the same time have a penchant for numbers and measurable results? You want to develop e-commerce further, implement campaigns, create content and use new technologies such as AI sensibly?

Then a versatile position with plenty of creative freedom, personal responsibility and the opportunity to actively shape our digital development awaits you.

Your Challenge

• Visual planning and implementation (online and offline) of presentations, campaigns, product launches, packaging, POS and sales materials (editorial) while ensuring a consistent brand appearance across all relevant channels and product lines
• Conceptualisation and production of content for website, webshop, social media, newsletter and sales materials as well as situationally for corporate communications / HR
• Use and evaluation of modern AI tools for content, creation, research, analysis and more efficient marketing processes
• Coordination of external service providers and collaboration in cross-departmental marketing, sales and innovation projects
• Operational support and further development of our B2B e-commerce platform – from assortment and product data to content, user guidance and conversion optimisation
• Planning, implementation, analysis and optimisation of performance marketing measures in the areas of SEO, SEA, paid social and email marketing including creation of reports and dashboards as well as derivation of concrete, data-based optimisation measures
• Structured maintenance and updating of marketing and product documents in our internal systems

Your Qualifications

• Completed training as a Mediamatiker EFZ or a comparable qualification in digital marketing, communication or media design
• Ideally 2–3 years of professional experience in digital marketing, experience in the B2B environment or e-commerce is a plus
• Good practical knowledge in performance marketing, SEO/SEA, social media advertising and email marketing
• Confident handling of web analytics and reporting tools, for example Google Analytics 4, Meta Insights and Ads Manager
• Strong affinity for numbers and KPIs as well as the ability to interpret data and derive concrete measures from it
• High digital affinity and a confident, reflective approach to AI tools for creation, research, automation and analysis
• Good knowledge of CMS and shop systems as well as common graphic, layout, video and office applications
• A good sense of design, brand impact, user experience and commercial contexts
• Independent, structured and proactive working style with strong implementation skills
• Networked thinking, team spirit and enjoyment of collaboration with marketing, sales, product management, IT and external partners

What You Can Expect

• A versatile role with plenty of creative freedom and direct influence on our digital development
• An extremely dynamic environment with an increasingly international character
• Collaboration in a committed and collegial team with lots of drive
• Finest baked goods right in front of your nose every day

Are You Interested?

Then we look forward to hearing from you. If you have any questions, you can reach us via WhatsApp at 079 647 68 30. You can send your complete application documents to us by email at personal@romers.swiss or via the Ostendis application system at www.ostendis.ch (Job ID 81220).

Apply now