Personality Manager at SRF
- 23 October 2026
- 80 – 100%
- Permanent position
- German (Basic knowledge)
- 8001 Zürich
About the job
The Distribution department ensures that SRF's offerings are published in the linear radio and TV programmes as well as on the digital channels and platforms where our target audiences are active – with the right mix of topics, in the right form, at the right time, in the right scope, with the appropriate brand – supported by digitally oriented marketing.
Personality Manager at SRF
What are your tasks?
In the Brand Management & Design team, you help shape the future of the SRF brand. Personalities are the human bearers of the SRF brand and thus sustainably strengthen audience loyalty and brand impact. As a Personality Manager, you strategically develop and manage the SRF personality portfolio and support the sustainable development of personalities as distinctive ambassadors of the SRF brand.
In the Brand Management & Design team, you will be involved in the following tasks:
- You develop, manage and analyse the SRF personality portfolio across all genres and platforms and derive data-based recommendations for long-term portfolio development. You initiate and lead management measures and major initiatives to achieve the strategic goals from the personality portfolio
- Together with the personality managers in the departments, you advise on recruitment, appointments, succession and development decisions, bringing in the perspectives of brand, audience and portfolio
- Together with the personality managers in the departments, you identify and promote future personality talents and support the strategic positioning and further development of existing personalities
- You lead the Personality Management working group, further develop standards and management tools, and promote networking, visibility and appreciation of SRF personalities
What do you bring?
- You have several years of professional experience in media, brand management, talent management, programme strategy, audience development or a comparable strategic environment
- You bring experience in the development and management of talent, personal or brand portfolios as well as in advising executives and decision-making bodies
- You have a solid understanding of brand management, personal brands, audience loyalty and developments in the Swiss media and platform environment
- You convince with strong social and consulting skills, strategic thinking and the ability to bring together different interests on an equal footing
What can you look forward to?
- A newly sharpened strategic key role with great scope for design at the interface of brand, audience, offering and personnel development
- The opportunity to actively shape the future development of the SRF personality portfolio and create sustainable impact for brand and audience
- Collaboration with committed specialist departments, executives and experts from programming, HR, training and brand management
- A socially relevant environment in which you actively help shape the future of the media public service in Switzerland
Contact
for the position
Katrin Schmid
Head of Brand Management & Design SRF
+41 58 135 22 28
for the application process
Livio Fosco
HR Specialist
058 135 19 46
