Performance Marketing Manager (a) 100 %

About the job

• you develop and manage campaigns to acquire new customers for the digital news offerings of our daily newspapers
• you coordinate our paid campaigns and align them cross-media across social, SEA, programmatic, affiliate, TV, print, radio and out-of-home
• you design branding and traffic campaigns for the news sites of our daily newspapers
• you analyse and optimise campaigns based on relevant KPIs and A/B tests and derive concrete recommendations for action
• you are responsible for campaign budgets and optimise the media mix across all channels
• you develop tracking, KPIs as well as tools and systems together with our data and product teams

• you bring solid practical experience in performance marketing, ideally in the e-commerce or subscription environment
• you have practical experience in campaign setup and management with Google Ads and Meta Ads Manager
• you think analytically, have a strong affinity for numbers and can derive concrete recommendations for action from data
• you have experience with different paid channels and ideally have already planned or managed cross-media campaigns
• you are passionate about data-driven marketing and ideally have knowledge in automation or audience marketing
• you work proactively, independently and solution-oriented and enjoy collaborating with different internal teams as well as external agencies

David Frei
Head Talent Acquisition & Employer Branding
career@chmedia.ch
We do not accept applications from recruitment agencies for this position.