Marketing Generalist for Power Tools (m/f/d)

As a family-run high-technology company with around 19,000 employees at 71 locations worldwide, we are looking for forward-thinkers with unconventional ideas and drive. We live a culture of team spirit and mutual trust – the ideal framework to boldly venture into new things and question the existing. Our technologies inspire people to develop and build the unimaginable. Whether lasers, machine tools, EUV or electronics – TRUMPF creates technological worlds for future generations. Are you ready for new challenges?

Your tasks

• Planning and implementation of marketing activities and campaigns
• Further development of our website and our marketing systems
• Creation and optimisation of landing pages
• Support in lead generation and customer approach (sales)
• Building and further development of CRM and lead nurturing processes
• Use of automation and AI tools to improve marketing processes
• Collaboration with social media, paid media, sales and other internal teams
• Analysis and optimisation of marketing measures
• Support with content projects and marketing materials
• Participation in the introduction of new tools and systems

What you bring

Must-have

• Completed studies in marketing, communication, business, media or a comparable field
• At least 3–5 years of professional experience in marketing
• Good understanding of modern marketing channels and customer journeys
• Interest in new technologies, AI and automation
• Experience with websites, CMS, CRM or marketing tools is an advantage
• Analytical yet creative way of thinking
• Independent and structured working style
• Good communication and teamwork skills

Nice-to-have

Experience in one or more of the following areas is a plus:

• CRM and marketing automation
• Website and CMS management
• Landing pages and funnel systems
• E-commerce
• AI tools
• Web analytics
• Video and content production

What we offer

• A versatile marketing role with the opportunity to further develop existing activities and contribute new ideas.

• We are looking for someone who already brings experience, enjoys taking responsibility and is open to trying new tools, technologies and marketing approaches.

• Lots of creative freedom and the opportunity to actively shape an international sales network.
• A dynamic, appreciative team with short decision-making paths.
• Attractive employment conditions, flexible working hours
• An environment that promotes innovation and further development.

Have we convinced you?

Please send your online application to Kristina Trifunovic. For questions, you can reach us at Tel.: +41 (0) 58 257 62 06. On our career page, you will find all FAQs about your application with us.