Marketing Technology Specialist (50%)

About the job

Max Felchlin AG is an internationally leading manufacturer of high-quality couvertures, chocolates and finest components for the confectionery/patisserie trade as well as the sweets industry. Our services are characterised by quality, creativity and flexibility.

"We live passion and responsibility from origin to enjoyment around the world"

Do you want to not only shape marketing but also advance it technologically? Then develop with us the systems, data and automated processes that will shape our marketing of tomorrow. 

To strengthen our team, we are looking from January 2027 or by arrangement for a committed, analytical and curious personality as

Marketing Technology Specialist (50%) (m/f | fixed-term for 1 year)

Your tasks

• Active participation in the development and implementation of CRM in marketing, including process design, ensuring data quality, testing and user support
• Design and further development of marketing automation, from lead processes and segmentations to automated customer journeys and campaign workflows
• Analysis of existing processes as well as their digitalisation and automation with pragmatic and effective solutions
• Further development and networking of the marketing system landscape, especially website, webshop, CRM and other digital platforms
• Preparation and visualisation of marketing data with Power BI as well as development of comprehensible dashboards to derive concrete insights together with the team
• Identification, testing and integration of meaningful generative AI applications into existing processes
• Support of digital marketing in the areas of tracking, lead generation, content creation and performance optimisation
• Coordination of external service providers as well as close cooperation with the commercial departments and especially ICT

Your profile

• You are studying or have completed training or a degree in marketing, business informatics, digital business, data analytics or a related field
• You are equally enthusiastic about marketing, technology, data and good user experiences
• You have practical experience with marketing automation, websites, webshops, Power BI, analytics or digital marketing
• You work in a structured, analytical and independent manner – without losing sight of the common goal
• You are a doer: you try things out, ask questions, get stuck in and reliably implement ideas
• You communicate confidently in German and English, both spoken and written. French is a plus

Our offer

• A varied role at the interface of marketing, technology, data and AI - with visible scope for design
• A strong tandem in the Marketing Technology Powerhouse with professional support and room for rapid responsibility
• Practical projects with direct benefits for marketing, sales and the entire company
• A product that puts a smile on your face every day

Have we piqued your interest? Then we look forward to your application. Feel free to show us with a concrete example how you have already used technology to improve marketing or a process. Please feel free to apply informally - this culture is also lived in everyday life. Direct applications are preferred.

Apply now Address Max Felchlin AG Gotthardstrasse 11 6438 Ibach Switzerland
T+ 41 41 819 65 00 Follow us Facebook Instagram Youtube Linkedin