Marketing & Innovation Manager 80 - 100% (m/f/d)

About the job

Fresh Drink AG stands for entrepreneurial spirit, short decision-making paths, and consistent implementation. With around 30 employees, we develop, produce, and market premium beverages for the Swiss market. Under the brand sluups, we are market leaders in fresh juices and functional shots. We recognise relevant consumer trends early and translate them into convincing concepts that shape the Swiss retail trade.

We are looking for immediately or by arrangement

Marketing & Innovation Manager 80-100% (m/f/d)

with professional deputy of the marketing management

Your tasks

• Development of new product and marketing concepts from the first idea to the finished market launch including positioning, target group, value proposition, appearance, packaging, communication hierarchy, and launch plan as well as active participation in the innovation team
• Further development of our brands and product portfolios – primarily sluups – including brand appearance, label design, brand ambassadors, and brand cooperations in close collaboration with internal teams for graphics and digital marketing as well as with external partners
• Joint development of marketing strategy, marketing plans, as well as overarching campaigns and activation concepts with the marketing manager, the digital marketing manager, and external agencies
• Close cooperation with sales in marketing our portfolio, new concepts, and brand activities, including support with sell-in, customer presentations, and sales materials
• Identification of new market and growth opportunities and derivation of concrete business ideas and innovation approaches
• Professional deputy of the marketing manager

Your profile

You are hands-on, think entrepreneurially, and bring new ideas with creativity, persuasiveness, and drive through to implementation.

• Degree or advanced training in marketing, business administration, or a comparable field
• Several years of professional experience in marketing with own responsibility for brands, marketing plans, campaigns, and their implementation
• Ideally experience in FMCG, food, beverage, consumer health, or consumer goods environment as well as with product innovations and launches
• Convincing and communicative personality with natural presence, initiative, and assertiveness
• Strong conceptual and creative skills as well as a good sense for brands, design, consumer needs, and market opportunities
• Good commercial understanding and confidence in handling market, sales, and competitive data; experience with Nielsen or comparable market data is an advantage
• German at native level and very good English skills

We offer you

• A versatile marketing and innovation role with plenty of scope for design, professional deputy of the marketing management, and development prospects
• The opportunity to actively shape new business ideas, products, and brand appearances
• Short decision-making paths and a modern working environment
• 30 days holiday, 41-hour week
• Flexible working hours

Send your application dossier to:
Marc Lang, Marketing Manager

Please only personal applications – inquiries from recruitment agencies will not be considered. Questions or follow-ups will only be answered by e-mail.The job advertisement is explicitly aimed at persons seeking a permanent employment relationship.

Fresh Drink AG, Bruggacherstrasse 24, 8117 Fällanden
www.freshdrink.ch