Marketing Consultant 80 - 100%

About the job

Marketing Consultant 80 - 100%

Your Tasks

• Advising and supporting the Department of Design Film Art (DFK) in the service areas of education, further education, and research on strategic and operational marketing issues
• Active maintenance of the various stakeholders at the department to identify needs and potentials early and discuss them jointly with management or designated contact persons
• Responsibility for the annual marketing planning, ensuring overarching budget planning, reporting, and controlling of marketing measures
• Development of target group-oriented marketing concepts and measures focusing on awareness, demand generation, and acquisition
• Independent management of marketing projects in close collaboration with specialised expert teams and external partners – from conceptual planning and development of suitable marketing measures to coordination and support of implementation
• Ensuring a consistent and effective appearance as well as data-based analysis of marketing impact, identification of optimisation potentials, and derivation of concrete actions
• Active participation in shaping and further developing the marketing department, its processes, services, and collaboration

Your Profile

• Completed studies (university of applied sciences or university) or higher professional education with a federal diploma in marketing, project management, or a comparable field
• Several years of professional experience in marketing, especially in strategic consulting and support of various stakeholders
• Profound marketing understanding as well as proven expertise in digital marketing, lead management, content marketing, and project management
• Structured, independent, and solution-oriented working style as well as the ability to keep an overview even with numerous stakeholders and parallel projects
• Strong self-management skills, high personal responsibility, target group-appropriate communication, pronounced team orientation, and enjoyment of interdisciplinary collaboration
• Convincing consulting competence with the ability to recognise needs, critically question them, and win different stakeholders for joint solutions
• Very good German skills (spoken and written), good English skills
• Proficient use of marketing tools (project management, topic and distribution planning, CMS, analytics, text and image editing)
• High affinity for educational topics as well as design, film, and art

We Offer You

• An interesting and varied role in the dynamic environment of a university of applied sciences that is constantly evolving and offers space for new ideas and innovative approaches
• A committed and motivated team characterised by strong team spirit and the shared ambition to develop further and achieve effective results
• As an employee of Lucerne University of Applied Sciences and Arts, you benefit from flexible working hours, HSCL sports offers, further training opportunities, and good social benefits
• The workplace is in an excellent location, in close proximity to Lucerne railway station and in Emmenbrücke
• As a modern employer, we also offer you the possibility to work partially from home

Location

Lucerne University of Applied Sciences and Arts
Werftestrasse 4
6002 Lucerne

Professional Enquiries

Michèle Rath
Team Leader Marketing Consulting

+41 41 349 36 52
michèle.rath@hslu.ch