Digital Marketing Specialist

About the job

Digital Marketing Specialist

Your missions:

• define and manage the growth commercial strategy across the entire funnel (acquisition, activation, retention) to translate business objectives into action plans,
• identify and deploy new sales levers (up-sell, cross-sell) and optimise onboarding and subscription journeys to develop customer relationships,
• plan, target and monitor campaign performance on internal channels (BCV Mobile, BCV-net), in line with the overall strategy,
• measure multichannel impact (KPIs, tracking) and optimise the marketing tool ecosystem to guide decisions,
• coordinate stakeholders (IT, Legal, Security) and service providers to ensure feasibility and compliance of projects in a banking environment,
• keep abreast of developments in relevant fields and implement appropriate adaptations,
• develop employees' digital skills and design initiatives to encourage customers to adopt digital channels.

Your profile:

• 5 to 7 years in the digital ecosystem (digital marketing, e-commerce, web performance, SaaS, marketplace),
• CAS in digital marketing or equivalent training,
• proven experience with AEM (content management, landing pages, forms), Adobe Target (testing, personalisation) and Adobe Analytics (performance monitoring and tracking),
• excellent understanding of the entire funnel (acquisition, conversion, retention, reactivation) and implementation of digital campaigns (newsletters, forms, SEO/GEO),
• ability to collaborate effectively with multidisciplinary teams (communication, marketing, IT, service providers) and communicate with non-technical stakeholders,
• high autonomy, proactivity, execution rigour and strong sense of responsibility,
• analytical mindset and ability to prioritise,
• digital curiosity and strong internal service orientation,
• very good knowledge of English, German is an asset.

If this position is right for you, apply now and take part in BCV's promising future. Let us write three stories together: your career, your bank, and our region.